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Gen Z Cultivators Are Growing More than Weed
Tech-native and brand-savvy, Gen Z cultivators are blending innovation with authenticity to shape a new narrative in cannabis growing.
What Cannabis PR Gets Wrong and How Brands Can Fix It
Too many cannabis brands chase prestige coverage that doesn’t reach the people who matter. Effective PR isn’t about hype. It’s about aligning strategy with business goals and telling stories that build lasting credibility. The trouble starts when brands treat any coverage, anywhere, as a win. A story in a publication your audience will never see is not
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