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Cannabis Consumers at All Levels Need Thoughtful Education

It’s clear legalization is on an upward trajectory. More and more markets are legalizing either medical or recreational cannabis or both as public acceptance...
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Build Brand Loyalty by Owning the Customer Relationship

Brands’ customers are retailers, and retailers’ customers are consumers. This has created a major advantage for retailers, because it places the most direct relationship...
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‘Cannabis Sommelier’ Certification Gives Budtenders a New Sales Tool

SACRAMENTO, Calif. – Budtenders in competitive markets have a new tool in their sales arsenal: a ‘cannabis sommelier’ certification program that ports a classic...
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How Secure Is the Cannabis Industry?

On March 31, New York Governor Andrew Cuomo signed legislation that legalized the adult use of cannabis, making his state the fifteenth in the...
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The Future of Cannabis Delivery

You may soon be able to order cannabis the same way you order restaurant takeout. In April, Uber Chief Executive Officer Dara Khosrowshahi made...
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Combining Software and Services, Blackbird Keeps Things Moving

Blackbird is on a mission to let cannabis brands and retailers engage with consumers in direct, meaningful ways. Unlike other companies that focus on...
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How to Create a Dynamic Salesfloor

The pandemic accelerated the retail sector’s adoption of ecommerce, some pundits say by as much as five years. A recent survey by Big Commerce...
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Dispensary Design Trends for 2021

My first assignment for mg Magazine in early 2019 took me into the affluent Los Angeles neighborhood of Woodland Hills to profile a dispensary...
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5 Dispensary Merchandising Best Practices for Better Sales

In certain retail industries, engaging with a salesperson usually is required to close a sale. Car dealerships, cell phone stores, and real estate transactions...
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Tips for Making the Most of 420

Although cannabis sales typically rise on and around April 20 (colloquially 420), operators need to make sure they are ready to deal with the...

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