Marketing & Promotion

Any column that begins with “Where are they now?” conjures images of teen heartthrobs, one-hit wonders, and television stars who have faded...

In a recent virtual workshop for young cannabis entrepreneurs, I said, “You don’t sell a product. You sell a promise; a feeling.”...

SACRAMENTO – Got cannabis? The California Department of Food and Agriculture (CDFA) launched its “This is California Cannabis” promotional campaign, offering educational...

With legalization sweeping across the country, the cannabis category is evolving just like any other successful mainstream market—with scale and diversity. Consumer...

A plethora of cannabis companies dot the current online landscape. Can you really make your brand stand out, increase traffic, and attain...

In the spring of 2020, two consumer insights companies, SoapBoxSample and KNow Research, joined forces to explore consumer behaviors, needs, and preferences...

As an Apache helicopter pilot serving with the U.S. Army in Iraq, Socrates Rosenfeld maintained a level of intensity few civilians understand....

Remember that week in March when things got very real about COVID-19? That week when “sheltering in place” and “social distancing” became...

I am not the world’s biggest optimist. I just take comfort in facts over fiction. And the facts are that these crazy...

Rewards programs generate loyalty for businesses, especially in the emerging cannabis market, where early customer engagement is key to long-term success. But...