Cannabis Subscription Boxes Bring Brands Directly to Consumers
The “green rush” is bringing hundreds, if not thousands, of brands and products to the cannabis market. As new products emerge, it’s...
How Social Media Got Jason Harris Back in the Game
In 2003, the feds stripped me of my business, Jerome Baker Designs, one of the leading glass producers on the West Coast...
Tweaking the Message: Crises Present Opportunities for Marketers
In virtually every state that has legalized cannabis in the past five years, overzealous regulations and excessive taxes have created major hurdles...
Maintaining Momentum: Now Is the Time to Increase Marketing Efforts
In times of uncertainty, our brains encourage us to do what others do. Our brains don’t care what others actually are doing....
The Unbearable Lightness of Quarantine
I must admit, while I hate the pandemic and the devastation it has rained upon millions, I am not hating the quarantine....
Strengthen Your Brand by Exploring Who, What, and Why
The most notable thing at MJBizCon in December 2019 was the negativity so many visitors and exhibitors expressed about the “Green Rush.”...
4 Reasons Why Your Cannabis Brand Could Fail
So, you want to launch a brand. Congratulations! Though there are no hard numbers for cannabis brand failure or success rates, according...
Changing Habits: How Cannabis Marketers Are Dealing with COVID-19
Without the ability to leverage advertising on major social media platforms or top search engines like Google, marketing federally-prohibited cannabis products was...
Product Packaging Is a Powerful Marketing Tool
During my more than twenty years in the business, I’ve learned one of the best returns on marketing investments comes from good...
Fake News, Media Panic, and the Viral Marketing of an Actual Virus
By the time this column is published it may seem pointless, as the Zombie COVID-19 Apocalypse has consumed most of the world....
