How Successful Cannabis Executives Approach Direct to Consumer Marketing
Brands like Warby Parker, Casper, and Cards Against Humanity have achieved great success with direct-to-consumer marketing. Though some cannabis businesses may not be able...
Why You Need a Data-Driven Marketing Strategy
Industry leaders typically anticipate major consumer trends well in advance, but 2020 disrupted longstanding expectations. The pandemic ultimately expedited the proliferation of several incipient...
Capturing Mindshare with Effective Advertising
Humans have a tendency to believe things used to be better, although when those things were better depends on who you ask and the...
Two Paths to Success in the Age of Cannabis Legalization
Have you ever made a wish and gotten what you wanted only to find the reality did not match your expectations?
According to the Merriam-Webster...
Social Media Best Practices for 2021
In order to be effective at leveraging social media for business, managers must understand social media best practices constantly are evolving. This is especially...
Want Media Coverage in 2021? Here’s How to Get It.
Writers and editors are curious by nature. We’re always looking for the next great story, and when we find it, we share.
Here are a...
The Single Key to Marketing Success in the Cannabis Industry
What a year 2020 was, eh? With all the things that happened this year—from COVID-19 to social justice, institutional racism, police brutality, elections, recession,...
Without Traditional Advertising, Cannabis Brands Turn to Fan Merch
Promotional merchandise, popularly known as “merch,” is a brand extension that up-and-coming cannabis brands cannot afford to ignore.
One of the many obstacles for cannabis...
New York State of Mind: Rosie Mattio Is Redefining the Industry’s Image
For an industry that has been hiding in the shadows for the better part of the past century, it’s no surprise cannabis operators have...
5 Digital Advertising Tactics for Cannabis Dispensaries
As consumers increasingly shift to online ordering, click-and-collect, curbside pickup, and delivery, dispensaries must begin leveraging digital advertising options to drive online orders, keep...
