A Lesson for Brands, From Dog-Eat-Dog Political Campaigns

In her book Consumer Democracy: The Marketing of Politics, author Margaret Scammell makes the point politicians are marketed and sold to the public in...

What’s RIGHT About Social Media? @420OldFatLesbians

Proud of who they are: Sue and Lee have built an audience of more than 80,000 Instagram followers (@420OldFatLesbians) with their daily video vignettes promoting...
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Brody Jenner Gets B-Day Cannabis Gift Basket from Ex and Miley Cyrus

MALIBU, Calif. – Raising the bar on quasi-amicable, conscious un-coupling style break ups; birthday boy, model, and reality TV personality Brody Jenner received a...
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Increasing Sales Through Better Cannabis Product Packaging

Jessica Bernardo had a problem. The energetic founder and chief executive officer of Canna Bath was disappointed in the company’s sales volume and having...
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Lights, Camera, Cannabis: Celebrities Cash In!

When consumers spend their hard-earned dollars, do they really buy into images of sweaty yet existentially handsome Matthew McConaughey trail-running through a primordial forest...
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In-store Promotions Create Brand Loyalty

When it comes to launching any new retail product, branding, awareness, and education are essential for success. This is especially true for one of...
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Want Media Attention? Be Newsworthy

The cannabis industry is becoming savvy—retail-, marketing-, and business-savvy. As the industry matures, more companies are developing brands and strategic plans, establishing marketing and...
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Finding the Right Cannabis Packaging Partner for Your Products

Product packaging is essential to building and maintaining your brand—no matter if your cannabis business is a start-up or an established business with a...
Cannabis Influencer Madison Ortiz, aka HappyTokes

How Madison Ortiz (aka HappyTokes) Built a Supportive Tribe on Instagram

Madison Ortiz, known on social media as @HappyTokes, has almost 75,000 followers on Instagram (where her bio proudly states “Under the Influence; Over the...
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Blues Bros. Brand Becoming Reality at Belushi’s Farm

EAGLE POINT, Ore. – Belushi’s Farm, the Oregon-based cannabis company owned and operated by celebrity Jim Belushi, has produced Blues Bros. branded packs of...