Plan for Success with an Editorial Calendar
Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process...
Marketing to the Masses
Intel is one of the largest corporations in the world, and a leading manufacturer of computer microprocessor chips. The company was founded...
Happy 4th of July! Yes, It’s Time to Plan Summer Holiday Promotions
I have to admit it: Underneath my hip Southern California urban-chic exterior, I am a sucker for the holidays. I love fireworks on Independence...
Packaging That Sells: Boxes, Bags, Cartons, and Jars Do More Than Protect
CANNABIS packaging performs more functions than corresponding collateral in many other consumer packaged goods sectors. Because of a nearly complete absence of traditional advertising...
20 Brands With Packaging That’s Outside the Box
While every aspect of the cannabis industry has undergone major changes in the past five years, none have been more radical than those...
How Cannabis Brands Can Be Like Apple: Learn to Succeed Using Brand Equity
The world of cannabis is growing up. Consumers are savvy and sophisticated, and they want more than just being able to buy products...
PR and Digital Marketing – the Power Couple of Brand Awareness
Digital marketing provides a solid brand foundation and press relations (PR) amplifies your brand messaging—together they are the power couple of brand awareness. Not...
Instagram Says No Vape Ads for Influencers
MENLO PARK, Calif. – Social media platform Instagram announced on Wednesday that it would no longer allow social media influencers on the...
How Successful Executives Deal with Cannabis Trade Shows
Several months back we spoke to successful cannabis executives about how they handled traveling for work. Traveling to events is only half...
Marketing to Post-Millennials: Tips for a Disruptive Industry and Time
As technology evolves, it effects change in society and has an impact on the way we look at things. According to futurist Ray...
