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Jane Technologies’ Secret Sauce

As an Apache helicopter pilot serving with the U.S. Army in Iraq, Socrates Rosenfeld maintained a level of intensity few civilians understand....
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Cannabis Companies Are Changing the Conversation for the Now—and the Future

Remember that week in March when things got very real about COVID-19? That week when “sheltering in place” and “social distancing” became...
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Can an Economic Downturn Present Opportunities for Business Growth?

I am not the world’s biggest optimist. I just take comfort in facts over fiction. And the facts are that these crazy...
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Structuring a Loyalty Program in the Cannabis Market

Rewards programs generate loyalty for businesses, especially in the emerging cannabis market, where early customer engagement is key to long-term success. But...
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Marketing Cancer: Consumer Advocates Say Patients Pay the Real Price

A friend recently was diagnosed with cancer. When you first hear the “C word,” life suddenly changes. The diagnosis creates fear, confusion,...
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Cannabis Subscription Boxes Bring Brands Directly to Consumers

The “green rush” is bringing hundreds, if not thousands, of brands and products to the cannabis market. As new products emerge, it’s...
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How Social Media Got Jason Harris Back in the Game

In 2003, the feds stripped me of my business, Jerome Baker Designs, one of the leading glass producers on the West Coast...
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Tweaking the Message: Crises Present Opportunities for Marketers

In virtually every state that has legalized cannabis in the past five years, overzealous regulations and excessive taxes have created major hurdles...
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Maintaining Momentum: Now Is the Time to Increase Marketing Efforts

In times of uncertainty, our brains encourage us to do what others do. Our brains don’t care what others actually are doing....
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The Unbearable Lightness of Quarantine

I must admit, while I hate the pandemic and the devastation it has rained upon millions, I am not hating the quarantine....

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