Leveraging the Media for Growth

When it comes to working with the media to create a strong brand, it’s essential to ask yourself “What is our brand?”...
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How Market Dynamics Determine Consumer Choices

A friend of mine owns a CBD company. They have developed great products that are expertly made and fully tested. They invested...
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Sous Social: Cannabis Chef Monica Lo’s Top Social Media Tips

Chef, photographer, and creative director Monica Lo cooks up an enticing mix of Asian-inspired infused cuisine, cannabis history, and educational information on...

Plan for Success with an Editorial Calendar

Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process...

Marketing to the Masses

Intel is one of the largest corporations in the world, and a leading manufacturer of computer microprocessor chips. The company was founded...

Happy 4th of July! Yes, It’s Time to Plan Summer Holiday Promotions

I have to admit it: Underneath my hip Southern California urban-chic exterior, I am a sucker for the holidays. I love fireworks on Independence...

Packaging That Sells: Boxes, Bags, Cartons, and Jars Do More Than Protect

CANNABIS packaging performs more functions than corresponding collateral in many other consumer packaged goods sectors. Because of a nearly complete absence of traditional advertising...

20 Brands With Packaging That’s Outside the Box

While every aspect of the cannabis industry has undergone major changes in the past five years, none have been more radical than those...

How Cannabis Brands Can Be Like Apple: Learn to Succeed Using Brand Equity

The world of cannabis is growing up. Consumers are savvy and sophisticated, and they want more than just being able to buy products...

PR and Digital Marketing – the Power Couple of Brand Awareness

Digital marketing provides a solid brand foundation and press relations (PR) amplifies your brand messaging—together they are the power couple of brand awareness. Not...