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Without Traditional Advertising, Cannabis Brands Turn to Fan Merch

Promotional merchandise, popularly known as “merch,” is a brand extension that up-and-coming cannabis brands cannot afford to ignore. One...
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New York State of Mind: Rosie Mattio Is Redefining the Industry’s Image

For an industry that has been hiding in the shadows for the better part of the past century, it’s no surprise cannabis...
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5 Digital Advertising Tactics for Cannabis Dispensaries

As consumers increasingly shift to online ordering, click-and-collect, curbside pickup, and delivery, dispensaries must begin leveraging digital advertising options to drive online...
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Gwyneth Paltrow, Ruby Rose, and Darren Criss Now Backing CANN Social Tonics

LOS ANGELES – CANN, maker of cannabis-infused “Social Tonics,” has just received a huge boost from an impressive group of celebrities including...
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Start Marketing Your Cannabis Business Before You Launch

The cannabis industry is growing at a staggering rate. While there certainly is plenty of fruit left on the tree for newcomers,...
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From the Hollywood Hills to New York’s Fashion Runways

Before I moved away from the Midwest, I came out to California on an exploratory tour and visited an old family friend...
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From Sports to Brews to Buds, Campbell Consulting Evolves with the Times

In a cannabis industry that is only beginning to find its feet, the race is on for companies and brands to reach...
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Where Are They Now? A Lesson in Business Successes and Failures

Any column that begins with “Where are they now?” conjures images of teen heartthrobs, one-hit wonders, and television stars who have faded...
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5 Tips for Successful Social Media Campaigns

In a recent virtual workshop for young cannabis entrepreneurs, I said, “You don’t sell a product. You sell a promise; a feeling.”...
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CDFA Kicks off California Cannabis Promotional Campaign

SACRAMENTO – Got cannabis? The California Department of Food and Agriculture (CDFA) launched its “This is California Cannabis” promotional campaign, offering educational...

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