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For Effective SMS Marketing, Pick the Right Approach

Marketing email open rates typically average between 15 percent and 25 percent. While the method is the most widely employed means of customer contact,...
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Cannabis Marketing 101: Meet Your Audience Where They Socialize

Understanding your target audience is key to executing effective marketing strategies and increasing brand equity. But "understanding” isn't a destination. It's a journey. For...
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Lessons in Marketing and Fishing

I have worked in the advertising and marketing industry for longer than most. I’ve seen the rise of the internet, the demise of network...
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YouTube Changes Monetization Policy, but Will Cannabis Channels Benefit?

SAN BRUNO, Calif. – YouTube was created in 2005 and quickly became ingrained in our culture. It is now the most popular platform to...
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Cannabis Marketing 101: SMS Text Messaging

Compared to virtual concerts and live-streamed yoga, SMS text marketing has been around for a while, yet it remains a powerful tool for product...
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What Does Credibility Look Like in 2021?

Recently, well-known publications including Rolling Stone, which has been in print for fifty-three years, have caused quite a stir by offering “thought leaders” the...
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Cannabis Marketing 101: Improve Communications with This Expert Advice

The ultimate goal in marketing and advertising is to influence consumer perception and behavior. To accomplish this, marketers must understand their target audience. Knowing...
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Should Cannabis Brands Take a Stand on Social Issues?

“Keep politics out of the office” has been a phrase used by managers for years. But is it still the best course of action?...
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How Cannabis Businesses Are Reinventing Traditional Business Rules

It’s an understatement to say it’s been a dramatic decade for the cannabis industry. We’ve all watched the rapid evolution from its humble beginnings...
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The Correlation Between Brand Loyalty and Nostalgia Marketing

As I write this, I am eating a bowl of Campbell’s Bean with Bacon Soup. Honestly. If I had a way to show this...

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