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Where Are They Now? A Lesson in Business Successes and Failures

Any column that begins with “Where are they now?” conjures images of teen heartthrobs, one-hit wonders, and television stars who have faded...
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5 Tips for Successful Social Media Campaigns

In a recent virtual workshop for young cannabis entrepreneurs, I said, “You don’t sell a product. You sell a promise; a feeling.”...
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CDFA Kicks off California Cannabis Promotional Campaign

SACRAMENTO – Got cannabis? The California Department of Food and Agriculture (CDFA) launched its “This is California Cannabis” promotional campaign, offering educational...
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How to Reach New Cannabis Consumers

With legalization sweeping across the country, the cannabis category is evolving just like any other successful mainstream market—with scale and diversity. Consumer...
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9 Digital Marketing Tips for Standing Out Online

A plethora of cannabis companies dot the current online landscape. Can you really make your brand stand out, increase traffic, and attain...
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The Higher Purpose of Cannabis Gifting

In the spring of 2020, two consumer insights companies, SoapBoxSample and KNow Research, joined forces to explore consumer behaviors, needs, and preferences...
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Jane Technologies’ Secret Sauce

As an Apache helicopter pilot serving with the U.S. Army in Iraq, Socrates Rosenfeld maintained a level of intensity few civilians understand....
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Cannabis Companies Are Changing the Conversation for the Now—and the Future

Remember that week in March when things got very real about COVID-19? That week when “sheltering in place” and “social distancing” became...
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Can an Economic Downturn Present Opportunities for Business Growth?

I am not the world’s biggest optimist. I just take comfort in facts over fiction. And the facts are that these crazy...
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Structuring a Loyalty Program in the Cannabis Market

Rewards programs generate loyalty for businesses, especially in the emerging cannabis market, where early customer engagement is key to long-term success. But...

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