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How to Manage a Corporate Social Responsibility Program

Last October, I led La Voz reporter Ernest Gurul on a tour of the Lightshade retail location in Denver’s diverse Montbello neighborhood. Gurul’s visit...
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A Solution for the Cannabis Advertising Obstacle

As more states legalize recreational and medicinal marijuana and legislators eye legalization on a federal level, cannabis entrepreneurs are poised to see a sharp...
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We Must Rebrand the Cannabis Industry to Achieve Legalization

Despite an increasing number of states legalizing cannabis, the plant retains a misleading and potentially dangerous reputation. The negative history, lingering stigma, and misconceptions...
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Insider Tips for Social Media Success

Social media is leveling the playing field, providing reach and data previously available only to the cognoscenti. Enthusiasts of all stripes who have immersed...
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The Cannabis Industry Is in a Consolidation Phase

I’ve had the good fortune of speaking at several cannabis conferences, usually pontificating on the subjects of branding and marketing. I often began with...
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Cannabis Tourism Is the Next Big Industry Trend

Just as wine turned Napa Valley into a world-renowned hotspot, cannabis has the potential to transform communities across the country into thriving tourist destinations....
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Shifting Behaviors Drive Marketing Opportunities

The events of 2020 fundamentally altered consumer behavior and, in turn, the cannabis industry. To be fair, we knew last year would be transformative...
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Marketing: 3 Ways to Ensure Your Brand Stands Out

The legal cannabis industry is having more than a moment. Not only is revenue expected to top $40 billion in sales annually within the...
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Three Powerful Strategies for Attracting New Customers

During a tumultuous year that sent thousands of traditional retailers and brands reeling, legal cannabis emerged as a dark horse in the U.S. consumer...
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For Effective SMS Marketing, Pick the Right Approach

Marketing email open rates typically average between 15 percent and 25 percent. While the method is the most widely employed means of customer contact,...

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