Marketing & Promotion

Jessica Gonzalez, aka The Mommy Jane, is a self-described “walking cannabis success story.” Now she’s helping her audience of more than 14,000 followers on...

I am going to go out on a limb and guess that as a cannabis business owner, someone along the way has said you...

From musicians to actors to comedians, it seems celebrities really are just like everyone else. They love their pets, snap pics of what’s on...

In the ever-evolving landscape of cannabis, market competition is becoming fiercer. To stay ahead of the curve, many companies are turning to marketing tactics...

In the digital age, companies must take their message directly to the masses. Cannabis companies, especially. Shut out of many traditional forms of advertising, brands...

Festivities abounded this weekend, when cannabis holiday 4/20, and religious holidays Passover and Easter coincided under a full “pink” moon. Vibes are being felt...

For the past few years, I’ve been advocating the need for cannabis companies to actively pursue a more mainstream, disciplined approach to brand-building. There’s...

April is spring break, 420, and the start of festival season. So, this round up is dedicated to musicians that own and operate cannabis...

With its twenty-four-karat gold rolling papers crafted from edible gold, standing apart from the crowd is something Shine Papers does very well. Which is...

div.td-post-featured-image {display: none !important} The late, great screenwriter and novelist William Goldman famously quipped, “Nobody knows anything... Not one person in the entire motion picture...