How to Construct a Dispensary Marketing Budget
In business, every expense is—or should be—a calculated investment. Typically, expenditures are based on their predicted effect on the bottom line and estimated as...
3 Cannabis Marketing Myths Powerhouse Brands Ignore
Cannabis-related businesses raised $6 billion in capital during the first half of 2021, three times the amount they earned in the first half of...
Stand Out with Digital Marketing
By 2025, the CBD consumer market is projected to generate more than $26 billion in revenue. That means more product selection, but also more...
Cannabis Marketing Lessons from the Fashion Industry
Mainstream cannabis consumption in the United States surged over the past year, creating a significant shift in how brands and retailers approach the end-to-end...
Clever Marketing Tactics and How to Leverage Them
In the spring of 2017, Lowell Herb Co. made one of the first big viral media splashes in the cannabis industry when it announced...
To Create Fans, Give Cannabis Branding a ‘Soul’
We’ve said it many times on these pages: A brand is more than the sum of its collateral parts. Logo, packaging, marketing materials, advertising...
How to Drive Social Media Engagement with Authenticity
Experts estimate more than 55 percent of the total global population uses social media. A staggering 521 million new users joined social media channels...
14 Cannabis Brand Archetypes
While all brands are bound to play within the rules and regulations of their respective states and municipalities, they must seek creative ways to...
How to Manage a Corporate Social Responsibility Program
Last October, I led La Voz reporter Ernest Gurul on a tour of the Lightshade retail location in Denver’s diverse Montbello neighborhood. Gurul’s visit...
A Solution for the Cannabis Advertising Obstacle
As more states legalize recreational and medicinal marijuana and legislators eye legalization on a federal level, cannabis entrepreneurs are poised to see a sharp...
