A Lesson for Brands, From Dog-Eat-Dog Political Campaigns
In her book Consumer Democracy: The Marketing of Politics, author Margaret Scammell makes the point politicians are marketed and sold to the public in...
What’s RIGHT About Social Media? @420OldFatLesbians
Proud of who they are: Sue and Lee have built an audience of more than 80,000 Instagram followers (@420OldFatLesbians) with their daily video vignettes promoting...
Brody Jenner Gets B-Day Cannabis Gift Basket from Ex and Miley Cyrus
MALIBU, Calif. – Raising the bar on quasi-amicable, conscious un-coupling style break ups; birthday boy, model, and reality TV personality Brody Jenner received a...
Increasing Sales Through Better Cannabis Product Packaging
Jessica Bernardo had a problem. The energetic founder and chief executive officer of Canna Bath was disappointed in the company’s sales volume and having...
Lights, Camera, Cannabis: Celebrities Cash In!
When consumers spend their hard-earned dollars, do they really buy into images of sweaty yet existentially handsome Matthew McConaughey trail-running through a primordial forest...
In-store Promotions Create Brand Loyalty
When it comes to launching any new retail product, branding, awareness, and education are essential for success. This is especially true for one of...
Want Media Attention? Be Newsworthy
The cannabis industry is becoming savvy—retail-, marketing-, and business-savvy. As the industry matures, more companies are developing brands and strategic plans, establishing marketing and...
Finding the Right Cannabis Packaging Partner for Your Products
Product packaging is essential to building and maintaining your brand—no matter if your cannabis business is a start-up or an established business with a...
How Madison Ortiz (aka HappyTokes) Built a Supportive Tribe on Instagram
Madison Ortiz, known on social media as @HappyTokes, has almost 75,000 followers on Instagram (where her bio proudly states “Under the Influence; Over the...
Blues Bros. Brand Becoming Reality at Belushi’s Farm
EAGLE POINT, Ore. – Belushi’s Farm, the Oregon-based cannabis company owned and operated by celebrity Jim Belushi, has produced Blues Bros. branded packs of...
