Judy Campbell-Cannabis PR-mg magazine-mgretailer

Cannabis PR Success Starts with Strategy

When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to...
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Branding With Style: Apparel That Speaks to Your Target Market

As cannabis emerges from prohibition, the public image of cannabis users is changing dramatically. Not so long ago, “stoner” and “druggie” stigmas were ever-present...
Plastic packaging

Plastic Packaging: Avoiding Pitfalls Is Easier Than Fixing Mistakes

Why is packaging so important for cannabis businesses? In addition to protecting and securing products, packaging is consumers’ first impression—a reflection of the brand....
Jay-Z-Caliva-mg magazine-mgretailer

Jay-Z Jumps into the Cannabis Game with Role at Caliva

SAN JOSE, Calif. – Cannabis company Caliva announced today that hip hop legend Jay-Z will join the company, with the title of chief brand...
man holding up a phone

Love Lists? 7 Amazing Reasons to Read This Marketing Column

Every day, I see hundreds of articles claiming to provide a solution to whatever problem you may encounter in just a few simple steps....
ganapreneurgal in grow field

Social Media Tips From GanjapreneurGal Natalie Nicosia

Natalie Nicosia, aka Ganjapreneur Gal, is social media manager for CannaCraft, where she runs the Instagram accounts for absoluteXtracts, Care By Design, and Satori....
Wyld gummie edibleson a note pad

WYLD (the Power of a Brand): Encouraging an Adventurous Spirit

(WYLD is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of...
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Willie’s Reserve (the Power of a Brand): Sharing, Caring, and Toking

(Willie's Reserve is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue...
building blocks for branding marketing

What Makes a Cannabis Brand? The Answer Lies Beyond the Logo

What companies have done a great job with branding? I really like what Canna Bath Co. has done. They were having difficulties getting products into...
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Weekend Unlimited (the Power of a Brand): Strategically Investing in Fun

(Weekend Unlimitied is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue...

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