Cannabis-Subscription-Boxes-Alex-Milligan-Nugg-Club-contributor-content-mg-magazine-mgretailer

Cannabis Subscription Boxes Bring Brands Directly to Consumers

The “green rush” is bringing hundreds, if not thousands, of brands and products to the cannabis market. As new products emerge, it’s...
Jerome-Baker-Designs-Bongzilla-2019-by-Dabsel-PhotoFM-Fred-Morledge-mg-magazine-mgretailer

How Social Media Got Jason Harris Back in the Game

In 2003, the feds stripped me of my business, Jerome Baker Designs, one of the leading glass producers on the West Coast...
Crisis-Opportunites-for-Marketers-mg-magazine-mgretailer-cannabis-news

Tweaking the Message: Crises Present Opportunities for Marketers

In virtually every state that has legalized cannabis in the past five years, overzealous regulations and excessive taxes have created major hurdles...
Marketing-in-tough-times-Dino-H-Carter-D-Branding-mg-magazine-mgretailer

Maintaining Momentum: Now Is the Time to Increase Marketing Efforts

In times of uncertainty, our brains encourage us to do what others do. Our brains don’t care what others actually are doing....
Unbearable-Lightness-of-Quarantine-Kary-Radestock-mg-magazine-mgretailer-cannabis-news

The Unbearable Lightness of Quarantine

I must admit, while I hate the pandemic and the devastation it has rained upon millions, I am not hating the quarantine....
W-System-Dino-H-Carter-D-Branding-mg-magazine-mgretailer

Strengthen Your Brand by Exploring Who, What, and Why

The most notable thing at MJBizCon in December 2019 was the negativity so many visitors and exhibitors expressed about the “Green Rush.”...
Avoid-Cannabis-Brand-Failure-Carol-Ruiz-mg-magazine-mgretailer

4 Reasons Why Your Cannabis Brand Could Fail

So, you want to launch a brand. Congratulations! Though there are no hard numbers for cannabis brand failure or success rates, according...
Changing-Habits-marketers-mg-magazine-mgretailer-cannabis-news

Changing Habits: How Cannabis Marketers Are Dealing with COVID-19

Without the ability to leverage advertising on major social media platforms or top search engines like Google, marketing federally-prohibited cannabis products was...
Product-Packaging-Marketing-Tool-Kary-Radestock-Hippo-mg-magazine-mgretailer-cannabis-news

Product Packaging Is a Powerful Marketing Tool

During my more than twenty years in the business, I’ve learned one of the best returns on marketing investments comes from good...
Fake-News-Randall-Huft-coronavirus-opinion-mg-magazine-mgretailer

Fake News, Media Panic, and the Viral Marketing of an Actual Virus

By the time this column is published it may seem pointless, as the Zombie COVID-19 Apocalypse has consumed most of the world....

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