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Leveraging the Media for Growth

When it comes to working with the media to create a strong brand, it’s essential to ask yourself “What is our brand?”...
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How Market Dynamics Determine Consumer Choices

A friend of mine owns a CBD company. They have developed great products that are expertly made and fully tested. They invested...
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Sous Social: Cannabis Chef Monica Lo’s Top Social Media Tips

Chef, photographer, and creative director Monica Lo cooks up an enticing mix of Asian-inspired infused cuisine, cannabis history, and educational information on...
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Plan for Success with an Editorial Calendar

Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process...
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Marketing to the Masses

Intel is one of the largest corporations in the world, and a leading manufacturer of computer microprocessor chips. The company was founded...
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Happy 4th of July! Yes, It’s Time to Plan Summer Holiday Promotions

I have to admit it: Underneath my hip Southern California urban-chic exterior, I am a sucker for the holidays. I love fireworks on Independence...
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Packaging That Sells: Boxes, Bags, Cartons, and Jars Do More Than Protect

CANNABIS packaging performs more functions than corresponding collateral in many other consumer packaged goods sectors. Because of a nearly complete absence of traditional advertising...
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20 Brands With Packaging That’s Outside the Box

While every aspect of the cannabis industry has undergone major changes in the past five years, none have been more radical than those...
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How Cannabis Brands Can Be Like Apple: Learn to Succeed Using Brand Equity

The world of cannabis is growing up. Consumers are savvy and sophisticated, and they want more than just being able to buy products...
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PR and Digital Marketing – the Power Couple of Brand Awareness

Digital marketing provides a solid brand foundation and press relations (PR) amplifies your brand messaging—together they are the power couple of brand awareness. Not...

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