Plan for Success with an Editorial Calendar

Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process...

Marketing to the Masses

Intel is one of the largest corporations in the world, and a leading manufacturer of computer microprocessor chips. The company was founded...

Happy 4th of July! Yes, It’s Time to Plan Summer Holiday Promotions

I have to admit it: Underneath my hip Southern California urban-chic exterior, I am a sucker for the holidays. I love fireworks on Independence...

Packaging That Sells: Boxes, Bags, Cartons, and Jars Do More Than Protect

CANNABIS packaging performs more functions than corresponding collateral in many other consumer packaged goods sectors. Because of a nearly complete absence of traditional advertising...

20 Brands With Packaging That’s Outside the Box

While every aspect of the cannabis industry has undergone major changes in the past five years, none have been more radical than those...

How Cannabis Brands Can Be Like Apple: Learn to Succeed Using Brand Equity

The world of cannabis is growing up. Consumers are savvy and sophisticated, and they want more than just being able to buy products...

PR and Digital Marketing – the Power Couple of Brand Awareness

Digital marketing provides a solid brand foundation and press relations (PR) amplifies your brand messaging—together they are the power couple of brand awareness. Not...
Instagram restricts vape influencers mgretailer

Instagram Says No Vape Ads for Influencers

MENLO PARK, Calif. – Social media platform Instagram announced on Wednesday that it would no longer allow social media influencers on the...
cannabis trade Shows executives mgretailer-mg magazine

How Successful Executives Deal with Cannabis Trade Shows

Several months back we spoke to successful cannabis executives about how they handled traveling for work. Traveling to events is only half...
marketing to post millennials

Marketing to Post-Millennials: Tips for a Disruptive Industry and Time

As technology evolves, it effects change in society and has an impact on the way we look at things. According to futurist Ray...