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The Second Greatest Story Ever Sold

A few months ago, I wrote a piece titled “The Greatest Story Ever Sold,” which became one of the more popular of...
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Cannabis and Coronavirus: Marketing Best Practices in a Time of Crisis

We’re all in the middle of navigating the COVID-19 crisis and, in such uncharted territory, many of us are struggling with how...
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What’s in a Name? According to Marketing Experts, Everything.

In William Shakespeare’s play Romeo and Juliet, Juliet suggests a name does not determine the nature of the thing to which it...
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The State of Vape (Infographic)

In September 2019, reports of a mysterious respiratory illness related to e-cigarettes and vaporizers began receiving widespread attention in the United States. As the...
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Chelsea Leyland Puts a Purposeful Spin on Medical Cannabis

DJ Chelsea Leyland, a medical cannabis patient, turned her popular Instagram account into an inspirational trove of information about cannabis and its...
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Five Key Lessons for Running a Successful Podcast

My podcast obsession began more than a decade ago, with a comic-book-focused show called iFanboy. The hosts, Ron Richard, Conor Kilpatrick, and...
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Leveraging the Media for Growth

When it comes to working with the media to create a strong brand, it’s essential to ask yourself “What is our brand?”...
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How Market Dynamics Determine Consumer Choices

A friend of mine owns a CBD company. They have developed great products that are expertly made and fully tested. They invested...
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Sous Social: Cannabis Chef Monica Lo’s Top Social Media Tips

Chef, photographer, and creative director Monica Lo cooks up an enticing mix of Asian-inspired infused cuisine, cannabis history, and educational information on...
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Plan for Success with an Editorial Calendar

Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process...

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