Without Traditional Advertising, Cannabis Brands Turn to Fan Merch
Promotional merchandise, popularly known as “merch,” is a brand extension that up-and-coming cannabis brands cannot afford to ignore.
One...
New York State of Mind: Rosie Mattio Is Redefining the Industry’s Image
For an industry that has been hiding in the shadows for the better part of the past century, it’s no surprise cannabis...
5 Digital Advertising Tactics for Cannabis Dispensaries
As consumers increasingly shift to online ordering, click-and-collect, curbside pickup, and delivery, dispensaries must begin leveraging digital advertising options to drive online...
Gwyneth Paltrow, Ruby Rose, and Darren Criss Now Backing CANN Social Tonics
LOS ANGELES – CANN, maker of cannabis-infused “Social Tonics,” has just received a huge boost from an impressive group of celebrities including...
Start Marketing Your Cannabis Business Before You Launch
The cannabis industry is growing at a staggering rate. While there certainly is plenty of fruit left on the tree for newcomers,...
From the Hollywood Hills to New York’s Fashion Runways
Before I moved away from the Midwest, I came out to California on an exploratory tour and visited an old family friend...
From Sports to Brews to Buds, Campbell Consulting Evolves with the Times
In a cannabis industry that is only beginning to find its feet, the race is on for companies and brands to reach...
Where Are They Now? A Lesson in Business Successes and Failures
Any column that begins with “Where are they now?” conjures images of teen heartthrobs, one-hit wonders, and television stars who have faded...
5 Tips for Successful Social Media Campaigns
In a recent virtual workshop for young cannabis entrepreneurs, I said, “You don’t sell a product. You sell a promise; a feeling.”...
CDFA Kicks off California Cannabis Promotional Campaign
SACRAMENTO – Got cannabis? The California Department of Food and Agriculture (CDFA) launched its “This is California Cannabis” promotional campaign, offering educational...
