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Branding With Style: Apparel That Speaks to Your Target Market
As cannabis emerges from prohibition, the public image of cannabis users is changing dramatically. Not so long ago, “stoner” and “druggie” stigmas were ever-present...
Love Lists? 7 Amazing Reasons to Read This Marketing Column
Every day, I see hundreds of articles claiming to provide a solution to whatever problem you may encounter in just a few simple steps....
What Makes a Cannabis Brand? The Answer Lies Beyond the Logo
What companies have done a great job with branding?
I really like what Canna Bath Co. has done. They were having difficulties getting products into...
4 Ways to Boost Your Marketing Efforts
Are your current marketing efforts bearing any fruit? If not, it might be time to try a different approach. Remember, if you aren’t promoting...
Cannabis Internships Can Work for Both Employers and Job Seekers
Internships are a rite of passage, a way to get a foot in the door and, for workers transitioning from one industry to another,...
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VIDEOS
Tensions Continue Over Cannabis in Santa Barbara County
SANTA BARBARA COUNTY, Calif. – Although cannabis was legalized in California after voters approved Prop. 64, some local governments are struggling to figure out...
Lowell Herb Co. to Open Cannabis Consumption Lounge and Restaurant
WEST HOLLYWOOD, Calif. – California-based cannabis producer Lowell Herb Company has announced it will open America’s first cannabis consumption lounge and restaurant, which will...
MedMen Co-Founder Purchases a Hollywood Hills Mansion
WEST HOLLYWOOD, Calif. – Entertainment trade publication Variety last week called cannabis retailer MedMen co-founder Andrew Modlin a “marijuana magnet,” when they announced his...
Linton Out at Canopy Growth; More Changes to Come
SMITHS FALLS, Ontario – Co-Chief Executive Officer Bruce Linton is no longer at the helm of Canopy Growth Corporation, the Canadian cannabis giant he...
Headset Releases New Report Providing Insight Into Buyer Trends
With more and more sources for consumers to legally purchase cannabis, dispensaries need to be strategic about product offerings. Fortunately, detailed consumer information is...
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