A Lesson for Brands, From Dog-Eat-Dog Political Campaigns

In her book Consumer Democracy: The Marketing of Politics, author Margaret Scammell makes the point politicians are marketed and sold to the public in...

The Point of Sale Is Your Point of Success

In Touchpoint #6 of the Customer Journey series, we welcomed you to the heart of the shopping experience—The Showroom. This is the confluence of...

Senator Mitch McConnell Urges FDA to Issue Temporary CBD Regulations

WASHINGTON, D.C. – U.S. Senate Majority Leader Mitch McConnell (R-Ky.) is seeking temporary rules from the Food and Drug Administration (FDA) in order to...

John Legend and Casper Sleep Inc. Partner with PLUS on New...

John Legend may have the rare distinction of winning an Emmy, Grammy, Oscar, and Today award, but the hard-working entertainer is seeking success in...
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Three Cannabis-Related Companies Subpoenaed in Vaping Investigation

ALBANY, N.Y. – Media reports said New York Governor Andrew Cuomo on Monday issued a statement with more information on the mysterious vaping-related respiratory...
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Will Trump Administration’s Move to Ban Flavored E-Cigs Impact Cannabis?

WASHINGTON, D.C. – President Trump announced Wednesday that his administration will move to ban flavored electronic cigarettes in order to reduce a spike in...
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Update: CDC Activates Emergency Center; Vaping Illness Claims Another Life

UPDATE: September 17, 2019 – 1:00 p.m. – A seventh death attributed to vaping-related lung injury in California has been reported. The patient, an...
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Motive CBD Debuts CBD Product Line for Athletes on NFL Season Kick Off Day

Motive CBD is debuting its extensive product line on the same day the NFL is hosting its 2019 season opener. The CBD maker is offering...
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Thailand Takes Cannabis Extracts off Narcotics List

BANGKOK, Thailand – Hemp and cannabis extracts have been removed from the list of narcotic substances in Thailand, opening the door for possible production...
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