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2026 Cannabis Marketing Playbook: Consumer Shifts You Can’t Ignore
As operators finalize their 2026 plans, fresh data shows cannabis consumers are changing in ways that directly impact marketing, product development, and retail strategy. From the rise of wellness and discreet formats to the growing demand for personalization, digital-first shopping, and founder-led authenticity, here’s what today’s consumers expect and how brands can adjust for the industry’s next era.
Where Nature Meets Nuance
The interiors lean heavily on organic textures: light wood finishes, soft-panel blinds, and clean…. Read more →
The interiors lean heavily on organic textures: light wood finishes, soft-panel blinds, and clean…. Read more →
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AI in Cultivation: MJBizCon Panel Stresses Fundamentals First
MJBizCon panelists said AI offers major promise in cultivation, but only after operators fix environmental inconsistencies that undermine data and automation.
2026 Cannabis Marketing Playbook: Consumer Shifts You Can’t Ignore
As operators finalize their 2026 plans, fresh data shows cannabis consumers are changing in ways that directly impact marketing, product development, and retail strategy. From the rise of wellness and discreet formats to the growing demand for personalization, digital-first shopping, and founder-led authenticity, here’s what today’s consumers expect and how brands can adjust for the industry’s next era.
DoJ Shift: Stricter Marijuana Enforcement on Federal Lands
Wyoming’s U.S. attorney said marijuana possession on federal lands will face strict prosecution under revised Justice Department guidance.
MJBizCon Reception Celebrates Women Shaping Cannabis Leadership
Women Grow and MJBizCon honored trailblazing women and spotlighted ongoing efforts to advance equity and leadership in cannabis.
Future-Proofing Cannabis Extraction With Natural Refrigerants
As synthetic refrigerants disappear, Huber’s natural temperature-control systems help extraction labs stay compliant, efficient, and future-proof.
Automation for a New Era of Cannabis Pre-Roll Manufacturing
Hefestus brings decades of engineering expertise to cannabis with new donut-infusion and MAP technologies for next-generation pre-roll production.
Researchers Suggest a Standardized Language for Cannabis Aroma
Oregon State researchers propose a standardized cannabis aroma lexicon, offering clearer pathways for quality assessment beyond THC and terpenes.
Living Near Dispensaries Linked with More Cannabis Use, Less Heavy Drinking
Oregon researchers found closer proximity to cannabis retailers correlates with more cannabis use and lower heavy drinking rates.
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