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Why Customer Lifetime Value Should Drive Cannabis Marketing
Acquisition addiction is eating into cannabis margins. Brands spend heavily to win first-time buyers, only to start over again next month. By centering customer lifetime value (CLV), marketers can shift from one-and-done transactions to profitable, long-term relationships. Here's how to use CLV segments, first-party data, and compliant programmatic media to increase purchase frequency, lower effective CAC, and turn your best customers into loyal advocates.
Navigating 2025: Strategies for Thriving Amidst Risk and Competition in Cannabis
The cannabis sector is navigating heightened risks, with economic pressures, inflation and regulatory uncertainties straining operations. A reactive, “set-it-and-forget-it” mindset no longer will work...
Legal Psychedelics Set to Follow Cannabis Regulatory Blueprint
Twenty-five years after Colorado legalized medical cannabis and a decade since greenlighting adult-use sales, the Centennial State made history again as one of the...
Why Customer Lifetime Value Should Drive Cannabis Marketing
Acquisition addiction is eating into cannabis margins. Brands spend heavily to win first-time buyers, only to start over again next month. By centering customer lifetime value (CLV), marketers can shift from one-and-done transactions to profitable, long-term relationships. Here's how to use CLV segments, first-party data, and compliant programmatic media to increase purchase frequency, lower effective CAC, and turn your best customers into loyal advocates.
Women-Led Blunt Brunch is Redefining Cannabis Networking
Since its 2021 debut, Blunt Brunch has grown from a 50-person meetup into a national women-led movement reshaping cannabis industry networking. Founders Adelia Carrillo and Parisa Rad have built an empowering community where authentic connection leads to mentorship, partnerships, investment, and lasting friendships.
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Researchers Suggest a Standardized Language for Cannabis Aroma
Oregon State researchers propose a standardized cannabis aroma lexicon, offering clearer pathways for quality assessment beyond THC and terpenes.
Living Near Dispensaries Linked with More Cannabis Use, Less Heavy Drinking
Oregon researchers found closer proximity to cannabis retailers correlates with more cannabis use and lower heavy drinking rates.
Most Canadians See Cannabis as Economic Priority
New polling shows most Canadians want Ottawa to support legal cannabis as an economic opportunity, not just a regulatory issue.
How Brian Ted Jones Helped Shape Oklahoma’s Cannabis Industry
Oklahoma attorney Brian Ted Jones helped pioneer cannabis law in one of the nation’s fastest-moving regulatory environments.
Cova’s Award-Winning POS Software Now Available for CBD & Hemp Retailers
For a limited time, Cova is offering new retailers free hardware valued at $1,100 when they launch with its award-winning POS platform—built for reliability, compliance, and growth.
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