Build a Personal Brand that Opens Doors in Cannabis

A personal brand isn’t a logo or a vibe. It’s your reputation, your value, and the story people repeat about you when you’re not in the room. In cannabis, where competition is fierce and change is constant, being intentional matters more than ever. This guide breaks down what a personal brand really is, why authenticity wins, and how to build visibility without feeling performative through smart social media habits, consistent messaging, and real-world networking that reinforces who you are.

Navigating 2025: Strategies for Thriving Amidst Risk and Competition in Cannabis

The cannabis sector is navigating heightened risks, with economic pressures, inflation and regulatory uncertainties straining operations. A reactive, “set-it-and-forget-it” mindset no longer will work...

Legal Psychedelics Set to Follow Cannabis Regulatory Blueprint

Twenty-five years after Colorado legalized medical cannabis and a decade since greenlighting adult-use sales, the Centennial State made history again as one of the...

From Cash to Credit: Navigating the Cannabis Lending Inflection Point in...

Deposits were the entry point; now, lending is the inflection point." Green Check CEO Kevin Hart breaks down why 40% of cannabis-serving banks have already moved into lending and how your compliance data has become your most powerful credit tool for 2026.

The Hidden Science Behind Successful Cannabis Beverages

Many cannabis beverages promise faster onset and better bioavailability but still struggle in the market. The problem isn’t delivery science. It’s flavor. From bitterness and mouthfeel to preservation and stability, beverage success depends on principles long understood by the food-and-beverage industry. A flavor chemist explains why taste — not potency or onset speed — is the real driver of repeat consumption.
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Clenched fists of a military veteran in uniform, representing the stress and frustration of the impending 2026 medical hemp access crisis.

ASA Warns of ‘Access Crisis’ Ahead of 2026 Hemp Changes

According to a new report from Americans for Safe Access, impending federal changes to hemp definitions could strip access from veterans, seniors, and those with rare diseases who rely on full-spectrum products.
mjbizcon-empowering-women-cannabis-reception-2025

MJBizCon Reception Celebrates Women Shaping Cannabis Leadership

Women Grow and MJBizCon honored trailblazing women and spotlighted ongoing efforts to advance equity and leadership in cannabis.
A technician in protective gear uses a tablet to monitor cannabis plants inside a controlled cultivation environment.

Future-Proofing Cannabis Extraction With Natural Refrigerants

As synthetic refrigerants disappear, Huber’s natural temperature-control systems help extraction labs stay compliant, efficient, and future-proof.
High-precision Hefestus automation system used for advanced pre-roll manufacturing, featuring enclosed controls and illuminated internal components.

Automation for a New Era of Cannabis Pre-Roll Manufacturing

Hefestus brings decades of engineering expertise to cannabis with new donut-infusion and MAP technologies for next-generation pre-roll production.
Glass jars in a lab setting containing berries, a lemon slice, Swiss cheese, and dried tea leaves, each emitting a colored vapor plume representing different aroma profiles.

Researchers Suggest a Standardized Language for Cannabis Aroma

Oregon State researchers propose a standardized cannabis aroma lexicon, offering clearer pathways for quality assessment beyond THC and terpenes.
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