Contributor Stories
The Dos and Don’ts of Connecting with the Media
You have news to share and you want help telling a great story, so who are you going to call? The media....
As Counterfeits Increase, the Industry Scrambles to Knock Off the Knockoffs
It’s bold, brazen, and illegal. Cannabis counterfeiting is popping up at industry trade shows. Understandably, brands are livid, so they, and some states, are...
Nice Guys Finish Last
The old saying, “Nice guys finish last” has been attributed to baseball legend Leo Durocher, who reportedly said something about Mel Ott being too...
It’s Time for Transparency in Cannabis Products
Earlier this spring, I had the chance to treat my wife to a nice meal in the country. Our clothes were clean and pressed,...
Support Your Successful PR Strategy with a PR Toolkit
When you have a job to do, there is typically a set of tools you need to get the job done right. The same...
A Lesson for Brands, From Dog-Eat-Dog Political Campaigns
In her book Consumer Democracy: The Marketing of Politics, author Margaret Scammell makes the point politicians are marketed and sold to the public in...
The Point of Sale Is Your Point of Success
In Touchpoint #6 of the Customer Journey series, we welcomed you to the heart of the shopping experience—The Showroom. This is the confluence of...
Want Media Attention? Be Newsworthy
The cannabis industry is becoming savvy—retail-, marketing-, and business-savvy. As the industry matures, more companies are developing brands and strategic plans, establishing marketing and...
Finding the Right Cannabis Packaging Partner for Your Products
Product packaging is essential to building and maintaining your brand—no matter if your cannabis business is a start-up or an established business with a...
Cannabis PR Success Starts with Strategy
When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to...
