Contributor Stories
Cannabis Goes Silver
Last summer, as part of an effort to help seniors learn more about cannabis, Canopy Growth Corp. loaded a bus at a nursing home...
Perfectly Packaged: Don’t Get Boxed In by Cannabis Packaging Failures
Packaging failures are more common than you may think, especially in the cannabis industry where regulations and requirements can change rapidly. In California, several...
Terpenes: The Secret Sauce for Marketing Cannabis
“Terpenes” is a term thrown around a lot in cannabis circles, although not everyone knows what they are. But if you’ve taken a walk...
A Paradigm Shift in Cannabis Dispensary Design
So, here we are in the twenty-first century, in a global marketplace and an era where design impacts everything around us. And better yet,...
2019: A Year of Trolling, Tipping Points, and Trump
The initial dust-up over author Alex Berenson’s Tell Your Children: The Truth About Marijuana, Mental Illness, and Violence has subsided, but no one should...
Sometimes the Packaging Is the Product
How many readers are over the age of 50? And how many are women? If you fall into these two categories, you’re in luck…this...
Let’s Talk Privately: Design Consultation for your Consultation Room
In our previous session, we discussed the importance of creating a first and lasting impression in the lobby and check-in area. This space is...
Surviving the Harsh Realities of Branding
A few years ago, I had the privilege of speaking at a major cannabis conference about marketing and branding. The room was packed with...
LaCroix, Lawsuits, and Linalool: the Natural-Vs-Synthetic Terpene Debate
I’ve always been a vocal fan of LaCroix sparkling water. I drink so much of it my friends say I should own stock in...
3 Ways to Winterize Your Greenhouse
In colder climates, greenhouse growers can see profits take a dip. Without a doubt, this largely is due to the hefty cost of heating....
