Contributor Stories
Is CBG the New CBD?
You’ve heard all about CBD and its amazing effects. Whether or not you sell CBD products, you may be tired of hearing...
The Second Greatest Story Ever Sold
A few months ago, I wrote a piece titled “The Greatest Story Ever Sold,” which became one of the more popular of...
Cannabis and Coronavirus: Marketing Best Practices in a Time of Crisis
We’re all in the middle of navigating the COVID-19 crisis and, in such uncharted territory, many of us are struggling with how...
Cannabis Is Essential Medicine Amid Coronavirus Pandemic
American cities are suddenly darkened and quiet, with shuttered restaurants and cafes—and bars, theaters and arenas stripped of their patrons, their staffs,...
What’s in a Name? According to Marketing Experts, Everything.
In William Shakespeare’s play Romeo and Juliet, Juliet suggests a name does not determine the nature of the thing to which it...
Leveraging the Media for Growth
When it comes to working with the media to create a strong brand, it’s essential to ask yourself “What is our brand?”...
Time to Take a Big Swing at Federal Cannabis Legalization
When I consider the countless hours of work, the tireless tenacity, and the sheer audacity that have supported cannabis legalization efforts, I...
How Market Dynamics Determine Consumer Choices
A friend of mine owns a CBD company. They have developed great products that are expertly made and fully tested. They invested...
Exit Here: the Final Moment in the Customer Journey
The journey as customers leave a dispensary can be one of the most memorable experiences. They have completed their purchase—their shopping mission....
Plan for Success with an Editorial Calendar
Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process...
