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Is CBG the New CBD?

You’ve heard all about CBD and its amazing effects. Whether or not you sell CBD products, you may be tired of hearing...
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The Second Greatest Story Ever Sold

A few months ago, I wrote a piece titled “The Greatest Story Ever Sold,” which became one of the more popular of...
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Cannabis and Coronavirus: Marketing Best Practices in a Time of Crisis

We’re all in the middle of navigating the COVID-19 crisis and, in such uncharted territory, many of us are struggling with how...
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Cannabis Is Essential Medicine Amid Coronavirus Pandemic

American cities are suddenly darkened and quiet, with shuttered restaurants and cafes—and bars, theaters and arenas stripped of their patrons, their staffs,...
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What’s in a Name? According to Marketing Experts, Everything.

In William Shakespeare’s play Romeo and Juliet, Juliet suggests a name does not determine the nature of the thing to which it...
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Leveraging the Media for Growth

When it comes to working with the media to create a strong brand, it’s essential to ask yourself “What is our brand?”...
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Time to Take a Big Swing at Federal Cannabis Legalization

When I consider the countless hours of work, the tireless tenacity, and the sheer audacity that have supported cannabis legalization efforts, I...
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How Market Dynamics Determine Consumer Choices

A friend of mine owns a CBD company. They have developed great products that are expertly made and fully tested. They invested...
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Exit Here: the Final Moment in the Customer Journey

The journey as customers leave a dispensary can be one of the most memorable experiences. They have completed their purchase—their shopping mission....
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Plan for Success with an Editorial Calendar

Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process...

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