How to Manage a Corporate Social Responsibility Program
Last October, I led La Voz reporter Ernest Gurul on a tour of the Lightshade retail location in Denver’s diverse Montbello neighborhood. Gurul’s visit...
A Solution for the Cannabis Advertising Obstacle
As more states legalize recreational and medicinal marijuana and legislators eye legalization on a federal level, cannabis entrepreneurs are poised to see a sharp...
A Roadmap for Generating Revenue with Intellectual Property Licensing
As cannabis companies look for new growth strategies, many are seizing a golden opportunity: licensing their intellectual property. Offering licensees access to manufacturing processes,...
Explained: Why Does Cannabis Cost what it Does?
Before marijuana started becoming almost gentrified, the market price of weed was set by the person selling it. They based their price largely on...
Cannabis Consumers at All Levels Need Thoughtful Education
It’s clear legalization is on an upward trajectory. More and more markets are legalizing either medical or recreational cannabis or both as public acceptance...
Senators Unveil Draft Legalization Bill
WASHINGTON, D.C. – Senate Democrats led by Majority Leader Charles Schumer (D-N.Y.) on Wednesday unveiled a draft bill that would legalize, regulate, and tax...
We Must Rebrand the Cannabis Industry to Achieve Legalization
Despite an increasing number of states legalizing cannabis, the plant retains a misleading and potentially dangerous reputation. The negative history, lingering stigma, and misconceptions...
Why Cannabis Research and Outcomes Matter
There is so much potential in cannabis. It can help to alleviate chronic pain caused by a number of health conditions. It can reduce...
Managing Cash Flow Cycles
An old friend of mine is a successful Silicon Valley investor and venture capitalist. When I recently asked him what he expects of the...
Build Brand Loyalty by Owning the Customer Relationship
Brands’ customers are retailers, and retailers’ customers are consumers. This has created a major advantage for retailers, because it places the most direct relationship...
