Lights, Camera, Cannabis: Celebrities Cash In!
When consumers spend their hard-earned dollars, do they really buy into images of sweaty yet existentially handsome Matthew McConaughey trail-running through a primordial forest...
California’s Legal Cannabis Market Bogged Down by Black Market
BOULDER, Colo. – Cannabis industry market data research firms BDS Analytics and Arcview Market Research have released a new report titled California: Lessons from...
5 Easy Ways to Maximize Media Coverage
In recent articles, we’ve discussed how to write a media-friendly press release and what kinds of information the press will find newsworthy. Now that...
The Highs and Woes of Medical Cannabis Reciprocity
More than two million Americans turn to medical cannabis to help them manage debilitating diseases, chronic pain, post-traumatic stress disorder (PTSD), and other conditions,...
Decoding the New and Veteran Cannabis Consumer to Increase Sales
For an industry that was born in backwoods and back rooms across the United States, it didn’t take long for cannabis to become a...
In-store Promotions Create Brand Loyalty
When it comes to launching any new retail product, branding, awareness, and education are essential for success. This is especially true for one of...
Progress for the Cannabis Industry on Banking?
Although the cannabis industry is experiencing unprecedented growth, there still are obstacles preventing the it from reaching its true economic potential. One of the...
Cannabis Business Moving Faster Than Regulation, Fine Results
BOSTON – Leading U.S.-based cannabis company Curaleaf Inc. was fined $250,000 by Massachusetts regulatory officials for change of ownership without approval of the state,...
The Point of Sale Is Your Point of Success
In Touchpoint #6 of the Customer Journey series, we welcomed you to the heart of the shopping experience—The Showroom. This is the confluence of...
Cannabis Career Watch | New Hires and Promotions August 9, 2019
Ayr Strategies Inc. promoted Mark Pitchford to chief development officer. Pitchford previously served as Ayr’s head of cultivation and was a founding member of...
