Interstate Commerce: What to Expect in 2021
The cannabis industry continues to thrive as an essential business through a particularly challenging period of economic struggle. In 2021, as more conversations focus...
HERBL Is on a Mission to Educate Every Node along the Supply Chain
HERBL chief executive officer Mike Beaudry clearly remembers the day he saw the true scale of the mountain he and his distribution company had...
Green Economy | Cannabis Industry Financial News February 26, 2021
HEXO Corp. to Acquire Zenabis Global Inc.
HEXO Corp. (TSX: HEXO; NYSE: HEXO) and Zenabis Global Inc. (TSX: ZENA) entered into a definitive arrangement agreement...
How Much U.S. Farmland Should Be Dedicated to Hemp Crops?
According to the Journal of the American Medical Association, Google searches for CBD and hemp have risen steadily since 2014. The growing public interest,...
How Successful Cannabis Executives Approach Direct to Consumer Marketing
Brands like Warby Parker, Casper, and Cards Against Humanity have achieved great success with direct-to-consumer marketing. Though some cannabis businesses may not be able...
Why You Need a Data-Driven Marketing Strategy
Industry leaders typically anticipate major consumer trends well in advance, but 2020 disrupted longstanding expectations. The pandemic ultimately expedited the proliferation of several incipient...
Plant-Optimized Light Spectrums Maximize Growth, Quality, and Yield
Cannabis cultivators must manage a multitude of working components within their gardens. To ensure the most bountiful harvests, each aspect of the grow must...
Cannabis Career Watch | New Hires and Promotions February 19, 2021
HEXO Corp, a consumer packaged goods company, appointed Charles Bowman to the role of general manager of U.S. operations. He brings to the company...
Building Bigger Cannabis Brands with Better Data
It’s hard to imagine what newbie customers must be thinking as they peruse retail cannabis menus these days. First, they must decode the categories—“flower,”...
Preparing Today’s CBD Products for Tomorrow’s Market
You’ve probably noticed cannabinoids are everywhere these days. Since restrictions on hemp production and commerce were lifted by the 2018 farm bill, products containing...
