Tag: marketing
Negligent Storytelling: The Heart of Cannabis Marketing Failures
Despite its many challenges, cannabis is supposed to be one of the most exciting industries in the modern age.
And make no mistake, safe access...
18 Brand Aesthetics We Love
Packaging has been a critical component of commerce for millennia. From the earliest days of trade and barter, people have used a variety of...
If You’re Not Selling to Budtenders, You’re Doing It Wrong
Targeting the right people along the supply chain, as opposed to focusing on the end user, is an essential part of gaining market share...
How to Engage with Gen Z in 2023
The beginning of the legal cannabis industry was defined by excess, and in response, the market catered to the most obvious group that had...
Plantis Licenses Two of Canonic’s Proprietary Cannabis Varieties to Expand its Offerings in the...
REHOVOT and MOSHAV KESHET, Israel --
Canonic Ltd. ("Canonic"), focused on the development of medical grade cannabis products and a wholly owned subsidiary of Evogene...
6 Cannabis Retail Marketing Predictions for 2023
Cannabis marketing has reached a complicated point in history. The era of adult-use legalization is over a decade old, with more states coming online...
Marketers Should Focus on Customer Need States, Not THC Levels
Most cannabis marketing efforts still can be summarized with three letters: THC.
As the primary psychoactive compound in cannabis, tetrahydrocannabinol (THC) levels long have been...
11 Collaborations Done Right
The past few years have seen a surge in brands from a wide variety of industries partnering to share and cross-pollinate audiences. Mainstream consumer...
springbig Introduces Two Marketing Features and Debuts New Brand Identity
BOCA RATON, Fla. -- springbig (the “Company”) (NASDAQ: SBIG), a leading provider of SaaS-based marketing solutions, consumer mobile app experiences, and omnichannel loyalty...
Aureum Life: Swedish cannabis company first in the world to advertise cannabis on Twitter
STOCKHOLM --
The information campaign that the Swedish cannabis investment company started on Twitter last week included a short film on how accessible medical cannabis...
