Tag: marketing

In the cannabis industry, no day is more anticipated than April 20, or “4/20” in the vernacular. Often referred to as the industry’s “high...

Of the many things we’ve learned about American cannabis consumers since the dawn of adult use, one of the most significant is they place...

Although often linked in job titles, company divisions, and corporate reports, sales and marketing are related, but not identical, concepts. Ultimately, the two have...

Global ecommerce sales jumped from $4 trillion in 2022 to $6.3 trillion in 2023, largely thanks to the pandemic-fueled uptick in online shopping that’s...

Despite proclamations about the next seismic shift in business technology disrupting everything you know, email marketing remains at the top of the food chain...

LAS VEGAS – Conference organizers love inserting a pithy catchphrase like “dare to grow” to curate an event’s atmosphere, but palpable optimism that the...

In today's fast-paced digital landscape, data reigns supreme. It's the oil that lubricates the gears of modern business, providing insights, trends, and opportunities that...

The average person spends more than six hours online each day. Who has time to read magazines? It turns out a lot of people still...

I have attended, worked, or spoken at 190 cannabis trade shows, expos, or events. While that may sound like a lot, it’s really not...

Every category of brand marketing has its challenges, but cannabis brands may have the most difficult path to success. Pharmaceutical ads in national print...