Tag: Featured Story
Beyond the Basics of Branding
Red Antler, named for the fastest-growing cells in the animal kingdom, is a brand-building agency that focuses on startups. In fact, the company often...
Data: Getting the Right Message to the Right Audience
In a recent marketer survey conducted by NXTecK and the Cannabis Marketing Association, more than 80 percent of respondents said getting their message to...
Brand Relations: Creating the Story
During the early days of legalization, consumers were enthusiastic about purchasing an eighth of dry flower in a baggie. Over the past decade, their...
Brand Strategies That Work
One could be forgiven for thinking the concept of branding was created in smoky Madison Avenue offices in the 1950s by iconic ad men...
Art and Craft Define 3C Farms’ Coast to Coast Dispensary
The so-called “green zone” in downtown Los Angeles’s Arts District is home to some of the most popular legacy names in flower. Jungle Boys,...
Asian American Leadership in the Global Cannabis Community
Asian Americans are currently the fastest growing racial group in the United States, accounting for about six percent of the population. Right now, only...
7 Leading Cannabis Extraction Machines
For businesses across the spectrum of the cannabis industry, extracts are in high demand. Innovation has led to a wide range of new cannabis...
Should Psychedelics Be Part of Your Long-Term Strategy?
Given the current state of the world, missing a significant shift in the zeitgeist when it comes to psychedelic medicine would be forgivable. But...
Feds Request New Cultivators to Supply NIDA Researchers
NEW YORK, NY - A federal agency this month took steps to end a decades-long monopoly on cannabis grown for research, issuing a call...
Curing Cannabis to Preserve Terpenes and Retail Prices
One of the biggest issues with today’s cannabis is misplaced focus. While many consumers believe higher THC content makes for a better and more...
