Tag: Featured Story

A personal brand isn’t a logo or a vibe. It’s your reputation, your value, and the story people repeat about you when you’re not in the room. In cannabis, where competition is fierce and change is constant, being intentional matters more than ever. This guide breaks down what a personal brand really is, why authenticity wins, and how to build visibility without feeling performative through smart social media habits, consistent messaging, and real-world networking that reinforces who you are.

Beyond basic utility, the modern cannabis grinder has evolved into a precision-engineered tool and a luxury design object. From aerospace-grade aluminum and non-stick ceramic coatings to handcrafted exotic hardwoods, we explore the eight must-have grinders redefining retail inventory for 2026.

Rescheduling may bring long-awaited 280E relief and a new sheen of mainstream legitimacy, but it also opens the door to federal-grade oversight, GMP expectations, stricter lender requirements, and expanded liability exposure. The “extra” cash operators anticipate could be quickly absorbed by compliance upgrades, professional services, and risk management. For CEOs, COOs, and CFOs, reclassification isn’t a finish line. It’s the starting gun for a tougher operational race.

Cannabis has learned to talk in data — THC percentages, yields, margins — but consumers buy in feelings. Perfumers have long faced the same challenge: how to translate molecules into emotion and guide people through an experience that unfolds over time. In this operator-focused breakdown, perfumers explain why scent is “experience architecture,” why layering is temporal (not additive), how design and story can outrank taxonomy, and why unfamiliar terpene profiles need context to succeed.

Zen Leaf operates dispensaries in 13 states, each shaped by different regulations, real estate constraints, and local culture. Instead of forcing a one-size-fits-all store model, the brand designs for consistency of experience: hospitality-led service, approachable education, and localized storytelling that still feels unmistakably Zen Leaf. Executive Vice President Robert Cohen explains how the company translates its “DNA and intention” across markets without losing the qualities that make cannabis retail feel human.

Retail veteran Aaron Dubois explores the shift from transactional efficiency to empathetic simplicity, offering a strategic playbook for brands to win over consumers in an increasingly crowded market.

Deposits were the entry point; now, lending is the inflection point." Green Check CEO Kevin Hart breaks down why 40% of cannabis-serving banks have already moved into lending and how your compliance data has become your most powerful credit tool for 2026.

Many cannabis beverages promise faster onset and better bioavailability but still struggle in the market. The problem isn’t delivery science. It’s flavor. From bitterness and mouthfeel to preservation and stability, beverage success depends on principles long understood by the food-and-beverage industry. A flavor chemist explains why taste — not potency or onset speed — is the real driver of repeat consumption.

Younger consumers are still celebrating — they’re just drinking less alcohol. From sober-curious New Year’s Eve parties to low-dose THC spritzers replacing champagne, cannabis beverages are reshaping how people socialize. For retailers, the shift represents a rare opportunity to capture a moment historically owned by booze. Here’s what the data, culture, and operators say about selling cannabis drinks during peak celebration season.

For years, legal cannabis behaved like a precocious teenager — full of ambition but fueled by optimism more than discipline. In 2025, that adolescence ended. Price compression, oversupply, and tighter capital forced operators to confront hard truths about efficiency, quality, and sustainability. The result? A more mature industry trading hype for resilience and learning how to earn legitimacy instead of chasing it.