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Cannabis Consumers at All Levels Need Thoughtful Education

It’s clear legalization is on an upward trajectory. More and more markets are legalizing either medical or recreational cannabis or both as public acceptance...
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Digital Advertising Unlocked: Playbook for A Less Obvious Strategy

Your business is not a dispensary and you don’t touch the plant, so... You don’t want to reach cannabis consumers? Wrong. So many companies have limited...
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Cannabis Dispensary Visitor Profiles

Enlighten is known for its widespread utilization in the cannabis industry. Our SmartHub platform is the leading solution for things like in-store TV menus,...
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Tips for Making the Most of 420

Although cannabis sales typically rise on and around April 20 (colloquially 420), operators need to make sure they are ready to deal with the...
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Urbn Leaf: Spreading San Diego Chic

Urbn Leaf was among the first cannabis retailers to recognize the outsized role sharp interior design would play in the burgeoning adult-use market. The...
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Smokin’ Hot Cannabis Products to Stock for Valentine’s Day Gifting

Valentine’s Day falls on a Sunday this year, creating a long weekend for lovers to celebrate the day of love. What does that mean...
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How Successful Cannabis Executives Implement Customer Feedback

No matter how brilliant a retail or marketing plan may be, it is important to always remember one thing—you are not your customer. Consumers...
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5 Digital Advertising Tactics for Cannabis Dispensaries

As consumers increasingly shift to online ordering, click-and-collect, curbside pickup, and delivery, dispensaries must begin leveraging digital advertising options to drive online orders, keep...
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How Cannabis Dispensaries Can Avoid an Extinction Event

Dispensaries are like dinosaurs. I predict they will meet their extinction when they become replaced by older, bigger, and more powerful dinosaurs: drug stores. To...
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Changing Habits: Dispensary Designers Share Blueprint for Safer Shop Spaces

Like all architecture, cannabis dispensary design has experienced several trends. Many shops are moving away from the sterile look of a serious medical facility...

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