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Tag: Contributor Stories
Surviving the Harsh Realities of Branding
A few years ago, I had the privilege of speaking at a major cannabis conference about marketing and branding. The room was packed with...
LaCroix, Lawsuits, and Linalool: the Natural-Vs-Synthetic Terpene Debate
I’ve always been a vocal fan of LaCroix sparkling water. I drink so much of it my friends say I should own stock in...
3 Ways to Winterize Your Greenhouse
In colder climates, greenhouse growers can see profits take a dip. Without a doubt, this largely is due to the hefty cost of heating....
Big Tobacco, Pharma, and Alcohol are All-in on Cannabis: What Now?
Until recently, the popular photoshopped carton of Marlboro cigarettes—with a serrated cannabis leaf in place of Philip Morris International’s gilded crest—was little more than...
What Lies Ahead for Legal and Legislative Developments in 2019
Cannabis laws moved forward in a herky-jerky fashion during 2018. The year started with California’s recreational market kicking off just as now-former U.S. Attorney...
9 Cannabis Industry Predictions for 2019
As we enter 2019, it’s time to share my annual predictions for what the coming year has in store for the cannabis industry and...
To Appeal to Real-World Women, Ditch the Stereotypes
It’s another day at the office, and I’m staring at a request-for-proposal that states the brand’s goal is “to empower soccer moms.” My skin...
Roll out the Welcome Mat: 5 Design Tips for a VIP Lobby & Check-in...
In our last “class” we discussed curb appeal and ways to use your dispensary storefront to get people excited about what awaits beyond the...
Why Cannabis and Alcohol Sales Should Never, Ever be Co-located
A recent article in the Staten Island Advance newspaper started with a seemingly random Billy Joel reference: “A bottle of red. A baggie of...
Workplace Drug Policies: What Can-a-Business Do?
Legalized cannabis is quickly making an entrance into all corners of the United States. Nine states and the District of Columbia have legalized recreational...
