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Tag: Contributor Stories
Cannabis PR Success Starts with Strategy
When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to...
Why Grow Operations Should Produce as Many Strains as Possible
There seems to be no end to development and improvement of cannabis genetics. Laboratories continue to tweak and advance crops’ effects, taste, and aesthetics,...
Smart Growing: Light-Deprivation Without Budget-Deprivation
It’s always interesting to watch growers in emerging markets learn from the mistakes and successes of growers in established markets. Two of the biggest...
Love Lists? 7 Amazing Reasons to Read This Marketing Column
Every day, I see hundreds of articles claiming to provide a solution to whatever problem you may encounter in just a few simple steps....
What Makes a Cannabis Brand? The Answer Lies Beyond the Logo
What companies have done a great job with branding?
I really like what Canna Bath Co. has done. They were having difficulties getting products into...
Packaging: The First and Last Step of Brand Building
Okay, I admit it. I am looking for trouble right out of the chute. How can anything be both the first and last step?...
Pay Attention to Millennials: They’re Going to Be Your Biggest Customers
The world is in the thick of the millennial moment. This year, the cohort of Americans who were born between 1981 and 1996, otherwise...
Myth Busting: Cannabis Dispensaries Don’t Lead to Ruin
It’s a story that’s playing out around the country. A landlord in Columbus, Ohio, refused to lease space to an upscale cannabis dispensary even...
How to Write a Press Release
This column began with a declaration that every business in the cannabis industry can benefit from a little PR. As a reminder, we define...
Automating Fertigation Saves Time and Money
If you haven’t already, it’s time to integrate an automated fertigation system into your operation. Whether you’re a hydroponic grower or using an irrigation...
