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The Correlation Between Brand Loyalty and Nostalgia Marketing

As I write this, I am eating a bowl of Campbell’s Bean with Bacon Soup. Honestly. If I had a way to show this...

What Interstate Commerce Could Mean for Employers

Cannabis legalization is continuing to spread across the country. Five new states joined the list in 2020; every ballot measure seeking to expand medical...

2021 Cannabis Retail Strategies

As we settle into 2021, cannabis’s essential designation is old news. Likewise, cannabis consumers’ rapid shift toward online pre-orders, curbside pickup, and delivery is...

Interstate Commerce: What to Expect in 2021

The cannabis industry continues to thrive as an essential business through a particularly challenging period of economic struggle. In 2021, as more conversations focus...

Jerry King’s Cannabis Cartoon | March 2021

Award-winning cartoonist Jerry King is one of the most published and prolific cartoonists in the world, selling more than 300 cartoons per month. His...

Why You Need a Data-Driven Marketing Strategy

Industry leaders typically anticipate major consumer trends well in advance, but 2020 disrupted longstanding expectations. The pandemic ultimately expedited the proliferation of several incipient...

Plant-Optimized Light Spectrums Maximize Growth, Quality, and Yield

Cannabis cultivators must manage a multitude of working components within their gardens. To ensure the most bountiful harvests, each aspect of the grow must...

Preparing Today’s CBD Products for Tomorrow’s Market

You’ve probably noticed cannabinoids are everywhere these days. Since restrictions on hemp production and commerce were lifted by the 2018 farm bill, products containing...

Real-World Cannabis Research Will Benefit Consumers and Industry

While dispensary and retail shelves and online marketplaces across the country are brimming with CBD products, extraordinarily little scientific research has explored the safety...

Capturing Mindshare with Effective Advertising

Humans have a tendency to believe things used to be better, although when those things were better depends on who you ask and the...