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Tag: Contributor Stories
Quantitative Cannabis Data Is Crucial, But Why Stop There?
When it comes to market research, quantitative data is king.
Marketers want to dive deep into numbers to inform their company’s next steps.
How many people...
Marketing to the Masses
Intel is one of the largest corporations in the world, and a leading manufacturer of computer microprocessor chips. The company was founded in the...
Happy 4th of July! Yes, It’s Time to Plan Summer Holiday Promotions
I have to admit it: Underneath my hip Southern California
urban-chic exterior, I am a sucker for the holidays. I love fireworks on
Independence Day, turkey...
Forgotten Spaces in the Customer Journey
As customers journey through a retail environment, there are spaces they may rarely or never come in contact with. We refer to them as...
How Cannabis Brands Can Be Like Apple: Learn to Succeed Using Brand Equity
The world of cannabis is growing up. Consumers are savvy and
sophisticated, and they want more than just being able to buy products they
like. Today’s...
The Evolving Cannabis Industry: a 2019 Year-End Review
2019 was an eventful year for cannabis. With states tackling new legalization efforts, developing already existing industries, and adjusting to federal hemp legalization, the...
PR and Digital Marketing – the Power Couple of Brand Awareness
Digital marketing provides a solid brand foundation and press relations (PR) amplifies your brand messaging—together they are the power couple of brand awareness. Not...
The Greatest Story Ever Sold
Throughout history, a few extraordinary advertising campaigns literally changed society. These tales have been told—and sold—to the masses and changed the course of human...
Massachusetts’ Recreational Market Is Progressing at a Snail’s Pace
In 2016, 53.7 percent of Massachusetts residents voted for legalization of recreational cannabis, but progress has inched forward slowly, with the first dispensary opening...
Marketing to Post-Millennials: Tips for a Disruptive Industry and Time
As technology evolves, it effects change in society and has
an impact on the way we look at things. According to futurist Ray Kurzweil, not
only...
