Tag: Contributor Stories

The world of cannabis is growing up. Consumers are savvy and sophisticated, and they want more than just being able to buy products they like. Today’s...

2019 was an eventful year for cannabis. With states tackling new legalization efforts, developing already existing industries, and adjusting to federal hemp legalization, the...

Digital marketing provides a solid brand foundation and press relations (PR) amplifies your brand messaging—together they are the power couple of brand awareness. Not...

Throughout history, a few extraordinary advertising campaigns literally changed society. These tales have been told—and sold—to the masses and changed the course of human...

In 2016, 53.7 percent of Massachusetts residents voted for legalization of recreational cannabis, but progress has inched forward slowly, with the first dispensary opening...

As technology evolves, it effects change in society and has an impact on the way we look at things. According to futurist Ray Kurzweil, not only...

You have news to share and you want help telling a great story, so who are you going to call? The media. We have...

In September, our industry suffered a major crisis that brought national media scrutiny and criticism. I’m talking about the vaping-related illness outbreak, of course....

It’s bold, brazen, and illegal. Cannabis counterfeiting is popping up at industry trade shows. Understandably, brands are livid, so they, and some states, are fighting back. To combat...

The old saying, “Nice guys finish last” has been attributed to baseball legend Leo Durocher, who reportedly said something about Mel Ott being too nice of...