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Tag: Contributor Stories
Leveraging the Media for Growth
When it comes to working with the media to create a strong brand, it’s essential to ask yourself “What is our brand?” While many...
Beverages, Edibles Drive Cannabis Innovation
Cannabis products today are dominated by high-THC smokables in flower, pre-roll, and vape forms. But the market is changing. In 2017, flower accounted for...
Will New Hemp Guidelines in Banking Lead to Opportunities for Cannabis?
At the beginning of December, the CBD industry received welcome news: Five different federal banking regulators came together and issued guidance to banks with...
CPG Professionals Have the Skills and Experience Cannabis Companies Need
The rapidly growing cannabis industry is set to quintuple
from $8 billion in revenue during 2018 to $41 billion by 2025, according to
recent Nielsen data....
Time to Take a Big Swing at Federal Cannabis Legalization
When I consider the countless hours of work, the tireless tenacity, and the sheer audacity that have supported cannabis legalization efforts, I can’t help...
What Michigan Retailers Need to Know About Cannabis Regulations
In November 2018, Michigan voters approved legalizing recreational cannabis with 56 percent of the electorate voting in favor of the initiative. With 3 percent...
How Market Dynamics Determine Consumer Choices
A friend of mine owns a CBD company. They have developed great products that are expertly made and fully tested. They invested in a...
Exit Here: the Final Moment in the Customer Journey
The journey as customers leave a dispensary can be one of the most memorable experiences. They have completed their purchase—their shopping mission. So, with...
Why Automation Is Inevitable for Cannabis and Hemp Producers of All Sizes
Cannabis production soon will be as sophisticated in its automation as any other large-scale consumer packaged goods industry, utilizing systems able to power rapidly...
Plan for Success with an Editorial Calendar
Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process at the...
