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It’s Time for Transparency in Cannabis Products

Earlier this spring, I had the chance to treat my wife to a nice meal in the country. Our clothes were clean and pressed,...
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Support Your Successful PR Strategy with a PR Toolkit

When you have a job to do, there is typically a set of tools you need to get the job done right. The same...
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A Lesson for Brands, From Dog-Eat-Dog Political Campaigns

In her book Consumer Democracy: The Marketing of Politics, author Margaret Scammell makes the point politicians are marketed and sold to the public in...
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The Point of Sale Is Your Point of Success

In Touchpoint #6 of the Customer Journey series, we welcomed you to the heart of the shopping experience—The Showroom. This is the confluence of...
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Want Media Attention? Be Newsworthy

The cannabis industry is becoming savvy—retail-, marketing-, and business-savvy. As the industry matures, more companies are developing brands and strategic plans, establishing marketing and...
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Finding the Right Cannabis Packaging Partner for Your Products

Product packaging is essential to building and maintaining your brand—no matter if your cannabis business is a start-up or an established business with a...
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Cannabis PR Success Starts with Strategy

When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to...
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Why Grow Operations Should Produce as Many Strains as Possible

There seems to be no end to development and improvement of cannabis genetics. Laboratories continue to tweak and advance crops’ effects, taste, and aesthetics,...
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Smart Growing: Light-Deprivation Without Budget-Deprivation

It’s always interesting to watch growers in emerging markets learn from the mistakes and successes of growers in established markets. Two of the biggest...
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Love Lists? 7 Amazing Reasons to Read This Marketing Column

Every day, I see hundreds of articles claiming to provide a solution to whatever problem you may encounter in just a few simple steps....