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The Second Greatest Story Ever Sold

A few months ago, I wrote a piece titled “The Greatest Story Ever Sold,” which became one of the more popular of my columns....
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Four Pivotal Pieces of Legislation Will Change Colorado’s Cannabis Industry

With the start of 2020 comes a host of new legislation aimed at the Colorado cannabis industry. The state continues to be a preeminent...
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Cannabis and Coronavirus: Marketing Best Practices in a Time of Crisis

We’re all in the middle of navigating the COVID-19 crisis and, in such uncharted territory, many of us are struggling with how to approach...
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Cannabis Is Essential Medicine Amid Coronavirus Pandemic

American cities are suddenly darkened and quiet, with shuttered restaurants and cafes—and bars, theaters and arenas stripped of their patrons, their staffs, their purposes. These...
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Cryptocurrency Won’t Solve the Industry’s Payment Issues

It’s time to make a bold statement: Cryptocurrency has no place in the cannabis industry. Every time a new cryptocurrency payment option launches and...
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Using the Right Light Spectrum Can Eliminate Outdoor Transplant Shock

Farmers starting hemp inside before transplanting to fields generally need to use artificial light. What they may not realize however is that transplantation success...
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Have You Been Dumped by Your Payroll Provider?

Mainstream payroll providers are dropping legal cannabis companies left and right. Often, the decisions result from state or federal banking and tax regulations. For many...
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What’s in a Name? According to Marketing Experts, Everything.

In William Shakespeare’s play Romeo and Juliet, Juliet suggests a name does not determine the nature of the thing to which it is applied:...
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Finding Financial Solutions in the Cannabis Industry

Finding reliable banking and payment processing in the cannabis industry is extremely challenging. On the one hand, cannabis has been legalized in several states...
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Five Key Lessons for Running a Successful Podcast

My podcast obsession began more than a decade ago, with a comic-book-focused show called iFanboy. The hosts, Ron Richard, Conor Kilpatrick, and Josh Flanagan,...

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