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Packaging: The First and Last Step of Brand Building

Okay, I admit it. I am looking for trouble right out of the chute. How can anything be both the first and last step?...
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Pay Attention to Millennials: They’re Going to Be Your Biggest Customers

The world is in the thick of the millennial moment. This year, the cohort of Americans who were born between 1981 and 1996, otherwise...
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Myth Busting: Cannabis Dispensaries Don’t Lead to Ruin

It’s a story that’s playing out around the country. A landlord in Columbus, Ohio, refused to lease space to an upscale cannabis dispensary even...
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How to Write a Press Release

This column began with a declaration that every business in the cannabis industry can benefit from a little PR. As a reminder, we define...
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Automating Fertigation Saves Time and Money

If you haven’t already, it’s time to integrate an automated fertigation system into your operation. Whether you’re a hydroponic grower or using an irrigation...
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What Is PR and Why Do I Need It?

I am going to go out on a limb and guess that as a cannabis business owner, someone along the way has said you...
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Packaging: Regulation Heaven or Hell?

There likely is no sector more impacted by regulatory issues than packaging. Packaging is one of the most important aspects for any brand in the...
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10 Steps to Successful Cannabis Social Media Marketing

Be social. It’s not enough just to show up anymore. You have to be social. Engage with followers directly. Ask them questions, respond promptly to...
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Cannabis Goes Silver

Last summer, as part of an effort to help seniors learn more about cannabis, Canopy Growth Corp. loaded a bus at a nursing home...
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Perfectly Packaged: Don’t Get Boxed In by Cannabis Packaging Failures

Packaging failures are more common than you may think, especially in the cannabis industry where regulations and requirements can change rapidly. In California, several...

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