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11 Collaborations Done Right

The past few years have seen a surge in brands from a wide variety of industries partnering to share and cross-pollinate audiences. Mainstream consumer...
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Aureum Life: Swedish cannabis company first in the world to advertise cannabis on Twitter

STOCKHOLM -- The information campaign that the Swedish cannabis investment company started on Twitter last week included a short film on how accessible medical cannabis...
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Cannabis beverage brand Cantrip first to become certified by Twitter as an active advertiser

BOSTON -- Cantrip, Inc. ("Cantrip", or "the Brand"), a leading startup cannabis-infused beverage company, became on Wednesday the first cannabis company certified with an active...
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Twitter Allows Cannabis Advertisers to Promote in the U.S. and Canada

SAN FRANCISCO – Twitter announced a significant update to its Drugs and Drug Paraphernalia policy that will permit approved cannabis advertisers to target adults...
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Getting High on Social Media ROI

You can smell it in the air. The cannabis industry has grown exponentially since Colorado first legalized recreational use in 2012. Industry insiders predict...
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Leafly Unveils Its Most Prominent and Groundbreaking Ad Products To Date

SEATTLE -- Leafly (NASDAQ: LFLY), a leading online cannabis information resource and marketplace, unveiled three new additions to its suite of advertising products, Leafly...
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How to Advertise CBD Products with Major League Baseball

Officials with Major League Baseball (MLB) recently announced they would permit league-approved CBD brands to sponsor teams starting next year. As first reported by...
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Use the Right Technology for Sophisticated Decisioning

Technology can move retail significantly forward when focused in the right direction. Predictive analytics, audience-building, consumer profiling, and advertising attribution all offer sophisticated decisioning to...
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Instagram vs. Cannabis: Is It Still a War Worth Fighting?

It’s no secret that Instagram has waged war on the cannabis industry. From banned hashtags and safety controls to completely shutting down accounts, the...
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3 Big Marketing Missteps to Avoid in New and Emerging Markets

A patchwork of strict regulations and vague guidelines across North America has created a difficult path for marketers to navigate, one that regularly lands...

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