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Tag: advertising
11 Collaborations Done Right
The past few years have seen a surge in brands from a wide variety of industries partnering to share and cross-pollinate audiences. Mainstream consumer...
Aureum Life: Swedish cannabis company first in the world to advertise cannabis on Twitter
STOCKHOLM --
The information campaign that the Swedish cannabis investment company started on Twitter last week included a short film on how accessible medical cannabis...
Cannabis beverage brand Cantrip first to become certified by Twitter as an active advertiser
BOSTON -- Cantrip, Inc. ("Cantrip", or "the Brand"), a leading startup cannabis-infused beverage company, became on Wednesday the first cannabis company certified with an active...
Twitter Allows Cannabis Advertisers to Promote in the U.S. and Canada
SAN FRANCISCO – Twitter announced a significant update to its Drugs and Drug Paraphernalia policy that will permit approved cannabis advertisers to target adults...
Getting High on Social Media ROI
You can smell it in the air. The cannabis industry has grown exponentially since Colorado first legalized recreational use in 2012. Industry insiders predict...
Leafly Unveils Its Most Prominent and Groundbreaking Ad Products To Date
SEATTLE -- Leafly (NASDAQ: LFLY), a leading online cannabis information resource and marketplace, unveiled three new additions to its suite of advertising products, Leafly...
How to Advertise CBD Products with Major League Baseball
Officials with Major League Baseball (MLB) recently announced they would permit league-approved CBD brands to sponsor teams starting next year. As first reported by...
Use the Right Technology for Sophisticated Decisioning
Technology can move retail significantly forward when focused in the right direction. Predictive analytics, audience-building, consumer profiling, and advertising attribution all offer sophisticated decisioning to...
Instagram vs. Cannabis: Is It Still a War Worth Fighting?
It’s no secret that Instagram has waged war on the cannabis industry. From banned hashtags and safety controls to completely shutting down accounts, the...
3 Big Marketing Missteps to Avoid in New and Emerging Markets
A patchwork of strict regulations and vague guidelines across North America has created a difficult path for marketers to navigate, one that regularly lands...