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We Must Rebrand the Cannabis Industry to Achieve Legalization

Despite an increasing number of states legalizing cannabis, the plant retains a misleading and potentially dangerous reputation. The negative history, lingering stigma, and misconceptions...

UK’s First Educational Cannabis Advertising Campaign

LONDON - For the first time ever, the Advertising Standards Authority (ASA) & Committees of Advertising Practice (CAP) has approved an educational cannabis message...
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YouTube Changes Monetization Policy, but Will Cannabis Channels Benefit?

SAN BRUNO, Calif. – YouTube was created in 2005 and quickly became ingrained in our culture. It is now the most popular platform to...
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What Does Credibility Look Like in 2021?

Recently, well-known publications including Rolling Stone, which has been in print for fifty-three years, have caused quite a stir by offering “thought leaders” the...
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Capturing Mindshare with Effective Advertising

Humans have a tendency to believe things used to be better, although when those things were better depends on who you ask and the...
5 Digital Advertising Tactics for Cannabis Dispensaries

5 Digital Advertising Tactics for Cannabis Dispensaries

As consumers increasingly shift to online ordering, click-and-collect, curbside pickup, and delivery, dispensaries must begin leveraging digital advertising options as part of their retail...
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Can an Economic Downturn Present Opportunities for Business Growth?

I am not the world’s biggest optimist. I just take comfort in facts over fiction. And the facts are that these crazy times offer...
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Emotional Advertising Has Become the Cornerstone of Branding

As a nation, we came together for a few brief hours. We set aside our political, cultural, economic, and demographic differences, and although we...

Instagram Says No Vape Ads for Influencers

MENLO PARK, Calif. – Social media platform Instagram announced on Wednesday that it would no longer allow social media influencers on the platform to...

CBD Product Manufacturers Named in Class Action Lawsuits

BOULDER, Colo. – Two Colorado-based CBD product manufacturers, Charlotte’s Web Holdings, Inc. and Infinite Product Company, LLC, better known as Infinite CBD, are apparently...

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