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Tag: advertising
How Truth, Resourcefulness, and Diligence Drive Cannabis Marketing Success
Truth, resourcefulness, and diligence are the foundation of every successful cannabis marketing campaign. Here’s how to apply them effectively.
Leaning on Tech for Successful Cannabis Advertising Strategies
Advertising in regulated markets requires more than creativity and compliance. As the industry’s footprint grows across the country, brands face the challenge of standing...
Know the Difference Between PR and Marketing
Public relations (PR) and marketing are distinctly separate activities. Understanding how these public-facing initiatives naturally converge, overlap, and complement each other is critical in...
The Smart Design Secrets of Cannabis Merchandising in 2023
Cannabis retail is a tough business these days. In established markets, retailers are up against price compression, oversaturated markets, and competition from illicit operators....
Defying Digital: The Resilience of Print Advertising in the Modern Age
The average person spends more than six hours online each day. Who has time to read magazines?
It turns out a lot of people still...
Meta Allows CBD Advertising
MENLO PARK, Calif. – Hemp and CBD product manufacturers and sellers are blocked from three fewer advertising channels after Meta Platforms Inc.—parent company of...
The Brand Marketing Struggle Is Real
Every category of brand marketing has its challenges, but cannabis brands may have the most difficult path to success. Pharmaceutical ads in national print...
Feds Signal Delta-8 Edibles Crackdown in New Warnings
SILVER SPRING, Md. – The federal government is cracking down on delta-8 edibles that resemble popular snack foods, according to letters two agencies sent...
Navigating the Weird World of Cannabis Social Media
Brands rely heavily on social media to raise awareness. With relatively low overhead costs and the potential for considerable reach, a robust social media...
MediaJel & Statara Announce “DemoGraph-NY” for Advertising Compliance with New York State Cannabis Control...
NEW YORK --
MediaJel, Inc., the leading digital marketing platform for regulated industries and Statara Solutions, LLC, the leading data and marketing solutions provider for...
