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5 Digital Advertising Tactics for Cannabis Dispensaries

As consumers increasingly shift to online ordering, click-and-collect, curbside pickup, and delivery, dispensaries must begin leveraging digital advertising options to drive online orders, keep...
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Can an Economic Downturn Present Opportunities for Business Growth?

I am not the world’s biggest optimist. I just take comfort in facts over fiction. And the facts are that these crazy times offer...
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Emotional Advertising Has Become the Cornerstone of Branding

As a nation, we came together for a few brief hours. We set aside our political, cultural, economic, and demographic differences, and although we...
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Instagram Says No Vape Ads for Influencers

MENLO PARK, Calif. – Social media platform Instagram announced on Wednesday that it would no longer allow social media influencers on the platform to...
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CBD Product Manufacturers Named in Class Action Lawsuits

BOULDER, Colo. – Two Colorado-based CBD product manufacturers, Charlotte’s Web Holdings, Inc. and Infinite Product Company, LLC, better known as Infinite CBD, are apparently...
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Cannabis Trade Group Counts 2,835 Illegal Cannabis Businesses on Weedmaps

SHERMAN OAKS, Calif. – Cannabis trade group United Cannabis Business Association (UCBA) yesterday posted an open letter addressed to California Governor Gavin Newsom and...
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What Makes a Cannabis Brand? The Answer Lies Beyond the Logo

What companies have done a great job with branding? I really like what Canna Bath Co. has done. They were having difficulties getting products into...
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Pay Attention to Millennials: They’re Going to Be Your Biggest Customers

The world is in the thick of the millennial moment. This year, the cohort of Americans who were born between 1981 and 1996, otherwise...
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‘Hemp is Legal’ Challenges Facebook Ad Policy

PHOENIX, Ariz. – Nonprofit trade group Hemp Industries Association, has partnered with cannabis industry stakeholders Hoban Law Group, CBD product company Bluebird Botanicals, and...
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The Future of Cannabis Marketing: What’s Data Got to Do With It?

No other industry—outside of tech—began with such an abundance of, and requirement for, data. Every legal market requires some form of statewide traceability. If...

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