Just a few short years ago, the notion of luxury might have seemed completely incompatible with cannabis’s dank aesthetic and anti-establishment roots. Yet today, as commercialization strips the plant of its longtime cultural context and repackages it for new consumers, luxury cannabis has arrived.
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Elevate Jane
Long Beach, California, boutique Elevate Jane caters to upscale consumers with sophisticated, if sometimes quirky, tastes. Owner Angela Mou seeks out artisan-made, one-of-a-kind items—like this antique furniture customized for displaying cannabis accessories—that blend aesthetics with utility, destigmatizing cannabis use by subtly incorporating chic, functional pieces into everyday life. ElevateJane.com
Narvona
Family-owned Narvona’s flower is certifiably upmarket. The company received a cultivation license in June 2018 and now harvests 150 pounds a week; each weekly harvest wholesales for about $15,000. Available as flower and pre-rolls, Narvona’s three strains target consumers seeking effects, not playful names. The products’ packaging stands out for its elegant simplicity. (Michigan) Narvona.com
Le Mirage
Discreet, dosable, refillable, and child-resistant, Le Mirage isn’t Hervé’s usual pâtisserie creation. The company calls the patented new offering a “luxury sweet.” Stylishly presented in a twist-up tube slightly larger than a lipstick, each stick of sublingual bites contains five doses that can be bitten off one at a time, adding a playful element to Hervé’s otherwise traditional line. (Nevada) Hervedibles.com
Hervé Macarons
Hervé’s classic French pastry is indulgent from package to palate. Made by hand in the French tradition of excruciating attention to detail, each macaron is a work of art that’s almost too pretty to eat. Try merchandising these treats as though they were precious jewels. (Nevada) Hervedibles.com
MAE Collection
MAE, an acronym for Mind at Ease, is a design-centric luxury brand from the founder of A.L.C. and former chief executive officer of Twelfth Street by Cynthia Vincent. The collection includes a line of accessories created by prolific designer Joe Doucet (who has worked with A-list brands including Mont Blanc). A little name-dropping never hurts. MAE.la
My Bud Vase
Each My Bud Vase is a stealth bong: It presents as a piece of art but reveals its true nature on demand. Although all pieces fit into the luxury category, some are more luxurious than others: The Artisan collection comprises one-of-a-kind pieces valued by collectors. Wholesale accounts are vetted. MyBudVase.com
Forti Goods
Forti Goods’ handcrafted furniture is as functional as it is beautiful. To provide extra stash security, each piece is fitted with at least one lock that can be opened or closed using a web or mobile app in much the same way other “connected home” devices work. Retail prices start at $1,850 for heirloom-quality work. FortiGoods.com
Muri Lelu
Muri Lelu’s high-performance skincare line would be right at home on the cosmetics counter in Saks Fifth Avenue or Neiman Marcus. The packaging—bottles and boxes alike—expresses the sort of understated polish rarified mainstream brands exhibit. Each serum blends whole-flower extract with exotic botanicals at retail prices luxury consumers will appreciate: $135 to $270. MuriLelu.com
Vessel Vape Batteries
Launched in 2018, Vessel is part engineering lab, part design studio. Designed to make a visual statement, the company’s Craftsman Series combines wood and anodized aluminum for a striking appearance and reliable performance. The Expedition Series is rugged, yet refined. Retailer vetting is thorough and may take up to thirty days. VesselBrand.com
Empower BodyCare
Founded by female and LGTBQ entrepreneurs, award-winning Empower BodyCare gets at least a little luxury cred from the presence of its Luxe Collection on shelves at Nordstrom nationwide and spas in four states. The company is very clear about what its products do and do not contain, and it contributes to socially relevant charities. EmpowerBodyCare.com
