Original 420 Brand’s Approach is Driven By an Understanding of What Patients Need

Original 420 Brand Debudder

With a flood of new companies offering CBD products, patients can have trouble deciding whom to trust. Wade Atteberry Original 420 Brand’s founder and chief executive officer, is well acquainted with their dilemma: For him, the right CBD products ultimately provided relief from the exhausting side effects of the chemotherapy used to treat his cancer … twice.

Since surviving two rounds with the disease, Atteberry has been driven to do as much as he can to spread awareness of CBD’s potential, as well as offer effective treatments for those suffering. He said he formed Original 420 Brand in 2012 with the goal of bringing “quality products to the market from quality-minded partners so our customers can have peace of mind.”

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Original 420 Brand GummiesOriginal 420 Brand produces CBD vape oils, tinctures, and gummies, but the company doesn’t just push out a line of products and call it medicine. “We use organic vegetable glycerin in our vapes and tinctures, because who wants to vape GMO products?” he said.

The company also serves as a resource for patients interested in growing their own medicine. “Our latest invention, the DeBudder Bucket Lid, has revolutionized the ‘bucking’ phase of the marijuana harvest process,” Atteberry explained. The DeBudder requires no electricity and costs a fraction of the price of most trim machines.

“We use organic vegetable glycerin in our vapes and tinctures, because who wants to vape GMO products?” —Wade Atteberry, founder and CEO, Original 420 Brand

Unlike products containing THC, Original 420 products are available in all fifty states. The wide distribution has helped the company become a recognizable brand and created a demand for both current and future products. “We have several new products currently in the final [research-and-development] phase,” Atteberry said. “They are ready for production, and we already have purchase orders for 5,000 units.”

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