ORANGE COUNTY, Calif. – Iranian-American international basketball player Jonas Lalehzadeh has launched a luxury cannabis line, Herbés, with the debut of the brand’s signature cannabis cigar; a two-gram, kief-dipped beauty called The Trophy.
“Herbés is for people who are not easily satisfied and who want the best that life has to offer,” company founder Jonas Lalehzadeh described in a press release. “With a rich and deep portfolio of products coming this year, together with our unwavering passion for craftsmanship, Herbés offers experiences unmatched in the market today.
“We are for people who care about how products are made, resources used, and the legacy of where they come from before they land in their hands,” he added.
The Trophy luxury “cannagar” is described on the Herbés website as, “The first and only luxury, hand-rolled cannagar featuring a glass tip, hemp paper, and dipped in kief. At two grams, Trophy is also the largest of its kind anywhere.”
A line of luxury, curated dry flower is “coming soon” to the line. “The organic flower reflects the care of each grower to create a luxury product. These thoughtful details of Herbés craftsmanship offers customers unsurpassed cannabis experiences,” the release detailed.
Lalehzadeh attended college and played basketball for the University of California Irvine, while attaining his Masters degree. He played basketball professionally for the Iran Super League and led the league in scoring and total points scored for the 2012-2013 season. He also played in the NBA Developmental League.
Also a longtime cannabis grower, this is owner-operator Lalehzadeh’s first foray in luxury curated cannabis products; the brand’s rich blue box packaging with opulent golden touches gives Herbés top shelf distinction, for discerning cannabis consumers.