What Do California’s New Regs Mean for Marketing?

Texas marijuana

What Do California’s New Regs Mean for Marketing? With special guest David Kaufman, Founding Partner of Proposition 64

Bay Area:
Monday, December 4
6:30 pm at EVB
1740 Telegraph Ave, Oakland, CA
Distilling the Regs: What Will California’s New Rules on Cannabis Mean For Marketing?
panel of experts with special guest David Kaufman, Founding Partner, Prop 64
California’s cannabis regulators issued their first set of guidelines on November 16th. With less than 30 days until application season opens on January 1st, existing–and hopeful–operators of licensed cannabis businesses are scrambling to read, interpret, and implement the necessary changes to their operating models.
Join us this Monday, December 4th for a moderated discussion on these new regulations and how they stand to impact cannabis marketing efforts in a post-Prop-64 world.
Snacks will be provided. Get your tickets in advance and save $5.
Panelist Bios
David Kaufman — Founding Partner, Director of Outreach for Proposition 64
As statewide partnership director and director of outreach for Proposition 64, David Kaufman helped cultivate the largest coalition of cannabis businesses and advocacy groups ever assembled in California politics. Kaufman traveled across the state to engage and organize industry leaders to help pass marijuana legalization by the largest margin in U.S. history.
Prior to Prop 64, Kaufman worked in fundraising and development for FWD.us, the most well-funded immigration advocacy group in the country.
Currently, David serves on the San Francisco Chamber of Commerce Cannabis Working Group, and the Alameda County Cannabis Stakeholders Working Group. A major advocate for cannabis event permitting, in 2017 David secured the first temporary cannabis event permit along with the first city-sanctioned outdoor cannabis sales.
David is a graduate of U.C. Berkeley, where he studied American Public Policy. He resides in Oakland and splits his time between Sacramento and Los Angeles.
Victor Pinho
Coupling a 14-year tenure in cannabis policy reform with a passion for marketing, Victor Pinho has had a long career advocating for, and working in, the cannabis industry. As the Principal of Victor Pinho Consulting and the former Marketing Director for Berkeley Patients Group, the nation’s oldest and most influential medical cannabis dispensary, Victor keeps a close eye on the industry and market trends as he works to continuously drive quality and integrity as the industry rapidly expands.
Dominic Ripoli, Esq
A Lifelong California native, Dominic attended Foothill Elementary in Pittsburg, CA. When his family moved to Antioch, Dominic attended Black Diamond Middle School and graduated from Deer Valley High School.
Dominic attended Diablo Valley College before he transferred to Washington DC to attend Howard University. Dominic came back after undergrad to begin his legal career by attending Golden Gate School of Law in San Francisco. Dominic graduated law school in 2015 and ever since has been a legal and political consultant for the California cannabis industry.
Moderated by Daniel Stein, Founder/CEO of EVB
Self-proclaimed “stagna-phobe” Daniel Stein is terrified of standing still, which explains his position at the helm of EVB, a company behind innovative, integrated brand campaigns seen by billions of consumers. When Daniel co-founded the agency 17 years ago, he chose the name Evolution Bureau because it “gives us permission to change” and acknowledges that the ways that people connect, relate and find meaning in the world always are shifting. EVB always strives to be what Daniel calls “next year’s agency” — the go-to source for ideas that transcend traditional media models and connect with consumers in effective new ways.
Prior to founding EVB, Daniel worked in all four industries that constitute the pillars of the agency: public relations, advertising, entertainment and technology. At Time Warner Interactive, he helped create CD-ROMs at a time when that technology was groundbreaking. At Saatchi & Saatchi, he managed work for industry giant Hewlett-Packard. As an executive producer at Anderson & Lembke, his work for Microsoft laid the groundwork for the then-fledgling concept of online advertising. Daniel’s reputation as a innovator led to his meeting and working with Francis Ford Coppola as a virtual studio producer at American Zoetrope.

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