DENVER (December 5, 2017) – As more cannabis consumers seek out purified cannabinoids and alternatives to smoking, vaporizing or consuming edibles, Verra Wellness’ suite of purified cannabinoid products for the medical and adult-use marijuana markets is now available in Colorado. The Verra Wellness products, which address consumer interest in novel administration methods and microdosing options, includes the world’s first cannabis nasal mists as well as sublingual sprays and topical salves.
The Verra Wellness products are scientifically formulated for accurate and consistent delivery of purified tetrahydrocannabinol (THC) and cannabidiol (CBD) in three different ratios via the nasal mists and sublingual sprays. In addition, Verra Wellness’ small batch topical salves are designed to permeate skin and muscle tissue deeply without penetrating the blood stream or causing psychoactive effects. The Verra Wellness brand is the first endeavor to come to market from Next Frontier Biosciences, a pioneering biotech firm that focuses on the development of purified cannabinoid products that provide novel administration methods and microdosing options.
Verra’s Vice President of Product Development Dr. Dot Colagiovanni, Ph.D., joined co-founders Marc Graboyes and Dr. Paul Johnson, Ph.D. — credited as a “founding father” of the nasal mist — to begin formulating Verra’s revolutionary cannabis products after experiencing the healing powers of cannabis herself.
“Verra Wellness products provide a desirable alternative to smoking, vaporizing or eating poorly characterized cannabis products for cannabis patients and adult-use consumers,” Dr. Colagiovanni said. “With a variety of discreet delivery methods—including the first cannabis nasal mist to hit the market—Verra Wellness products offer a high-end option to elevate the industry and meet a growing demand for purified and consistent cannabinoid-infused products.”
Verra Wellness differentiates itself in the cannabis space with a diverse leadership team that brings a unique combination of senior executive and drug development experience in the biotech industry. Backed by a strong lineup of highly accomplished biotech executives and research scientists, Verra is committed to developing the highest quality cannabis products on the market.
“As the negative stigma surrounding cannabis fades, our products serve as an ideal companion for an active lifestyle. By harnessing the power of the plant to develop highly effective options in a variety of delivery methods, we aim to provide products that can be implemented as part of a regular health and wellness regimen,” Dr. Colagiovanni said. “Verra Wellness is revolutionizing the industry by holding itself to the highest standards of scientific formulation, catering to a broad audience of consumers who are seeking safe and natural healing alternatives. Ultimately, our consumers can rest assured knowing they are receiving a premium product, free of impurities and inconsistencies—a product they can trust.”
The Verra Wellness product launch comes at a time of growing consumer demand for products that are geared toward a natural and holistic approach to wellness and self-care. Verra aims to offer a clean, healthy alternative that can accompany the user on a hiking trip or on the yoga mat.
“The Verra Wellness line is designed to help consumers feel well again, and delivering a positive experience lies at the heart of our mission,” Dr. Colagiovanni continued. “Our commitment to quality shines through in each of our product offerings, and we are proud to participate in the all-important dialogue on health and wellness that is currently revolutionizing the modern-day cannabis space. Above all, we look forward to playing an instrumental role in sharing the benefits of cannabis with the world as we continue expanding into new markets.”
Verra products can be found at Colorado dispensaries including The Health Center, Herbal Wellness, Complete Relief, Trill Alternatives and Doc’s Apothecary.