NEW YORK – LeafLink, the cannabis industry’s wholesale marketplace, today announced that LeafLink Insights, the intelligence engine of the cannabis industry, is now available in all 26 LeafLink markets. Launched in January 2020, LeafLink Insights’ mission is to drive economic value for cannabis industry participants through pre-eminent data products and services.
Powered by order data on LeafLInk’s marketplace, LeafLink Insights empowers businesses to make informed decisions using real-time information. Brands can access important metrics such as market share by category, retailer penetration, category sales across LeafLink’s entire marketplace and more. This allows them to identify new operational efficiencies, anticipate local, regional, or national trends, and expand into new markets or product categories.
While retail-level cannabis data products are prevalent in the industry, there was previously no reliable source for wholesale cannabis insights. Because the LeafLink marketplace powers 32% of U.S. wholesale cannabis, the company has the largest data set of this kind. With the introduction of LeafLink Insights, cannabis brands are able to get a more complete picture of the market and make more informed business decisions. Throughout the past several months, LeafLink Insights has served as an essential resource for businesses looking to expand their operations and gain a deeper understanding of the competitive landscape. The suite of analytics tools is available to the 1,700+ brands, distributors, and Multi-State Operators that use LeafLink’s marketplace.
“For any business, having access to accurate and in-depth performance data is key to staying competitive, scaling efficiently, and finding valuable new opportunities. This is especially true for the cannabis industry, where consumer preferences and market drivers are rapidly evolving,” said Ryan G. Smith, Co-founder and CEO of LeafLink. “Thanks to our position in the industry, we have access to the largest data set in wholesale cannabis, and with our Insights solution, we’re able to share that advantage with the entire LeafLink community. We built LeafLink Insights with the hope that these customizable analytics products would empower our clients and the industry as a whole to make more sophisticated business decisions and drive operational efficiency.”
Available exclusively to LeafLink customers, the LeafLink Insights product suite includes MarketScape and myBI. MarketScape monitors competitive product trends, retailer purchasing habits, order value trends, and brand rankings at the county level, all in real time. MyBI is an advanced business intelligence product allowing users to measure their company’s performance against internal KPIs while optimizing their organization. Both products are designed to be customized to the user and can be leveraged when setting organizational goals, vetting investment opportunities, or pursuing new operational strategies.
“LeafLink has quickly become the go-to online marketplace for our retail partners, consolidating points of contact, while simplifying and streamlining the buying process,” said Mike Healy, Founder of Church Cannabis Co in Michigan. “For our brands, LeafLink Insights and MarketScape provide us with the tools to effectively monitor inventory levels, sales trends, and buying patterns in each state so we can successfully manage our business from a headquarter level.”
LeafLink, the cannabis industry’s wholesale marketplace, is defining the way thousands of cannabis brands and retailers manage and track their orders and relationships, so they can focus on growing their businesses. Retailers who previously called, emailed, or texted 50+ sales reps to place an order, now save a day per week ordering all their cannabis brands in one cart on LeafLink. The e-commerce marketplace empowers brands, distributors, and retailers who want to streamline the ordering process, simplify communication, and spend less time on administrative work. The company has offices in New York, Los Angeles, and Toronto, and operates in 26 territories across North America. Over 5,600 retailers and 1,700 brands use LeafLink to manage over $3.1B+ in annual orders, making up an estimated 32% of US wholesale cannabis commerce. Backed by leading venture capital firms and strategic investors such as Thrive Capital, Nosara Capital and Lerer Hippeau, LeafLink has raised more than US $51 million in venture funding to date. Learn more at LeafLink.com and LeafLink.com/product/leaflink-insights.