NEW YORK – Women in the cannabis industry are pioneering their messages further into the mainstream than ever before. Last year Honeysuckle Magazine, an award-winning, women-owned internationally distributed media company spearheaded an historic initiative that empowered cannabis brands to run on Times Square billboard for the first time in history. Among their landmark partners was luxury accessories company My Bud Vase™, another female-run business in the space and a global leader in custom-made bongs (but of course, the word “bong” was unusable in the ad).
For 2020, Honeysuckle and My Bud Vase™ have made history again, this time by partnering with brands on an innovative Times Square billboard montage featuring the first NASDAQ-esque cannabis news ticker and “The Bong Song,” a music video collaboration from My Bud Vase™ and the female-focused video agency High Herstory. Additional partners spotlighted in the campaign at 1500 Broadway have included NoCo Hemp Expo, Congregate, Asheville Hemp, TurnStyle NYC, Tonic CBD, U.S. Hemp Brokerage, Hamptons Medi Spa, and acclaimed filmmaker Samuel Clemens Long.
The Honeysuckle billboard montage also features an ad for the company’s new cannabis-exclusive publication, Honey Pot. Readers will see more from Doreen Sullivan, founder of My Bud Vase™, in the upcoming Honey Pot print edition Under the Female Influence, releasing mid-March 2020 for Women’s History Month. This issue will profile women in leadership across all aspects of the cannabis industry, with femme-identified key players such as Emmy-winning television icon Ricki Lake (producer of Weed the People); Jeanne M. Sullivan, General Partner of The Arcview Group; Jamie Pearson, CEO of Bhang Corporation; Tahira Rehmatullah, President of T3 Ventures; Dr. June Chin, internationally-renowned medical cannabis expert and founder of MedLeaf RX; and RuPaul’s Drag Race alum Laganja Estranja.
View the Times Square campaign now through Friday, February 7 at 1500 Broadway (the intersection of 43rdStreet and Broadway), a premium spot directly across from the NASDAQ. For more information, follow @honeysucklemagazine and @hshoneypot on Instagram.