LOS ANGELES – Civilized, a leading media and lifestyle brand that highlights and embraces modern cannabis culture, has partnered with Cannabis Club TV (CCTV) to distribute original content via the in-dispensary television network. CCTV is a real-time, on-demand streaming OTT network that reaches 2.6 million monthly viewers at 175 point-of-sale locations in 11 states.
“Cannabis Club TV has a presence across the country, particularly in high traffic, well-established dispensaries with a captive, engaged audience. We’ll be giving millions more consumers, and the canna-curious, content that’s educational and entertaining. Civilized TV will be in the right place, at the right time,” said Civilized’s publisher, Derek Riedle. “The television network is both monetizable and scalable, and that’s incredibly exciting in an industry growing as fast as ours.”
As part of its offering, Cannabis Club TV delivers cutting-edge news, entertainment (including talk shows, pop culture, sports, comedy, cooking and reality TV) and business content directly into dispensaries’ waiting rooms and sales floors throughout the United States. Over 13,000 unique videos are featured on its geo-targeted, ad supported network every month, which will now feature exclusive Civilized channels.
“Civilized produces award-winning content that really creates consumer engagement,” said Danny Keith, CEO at Cannabis Club TV. “The overarching goal is to change the narrative surrounding cannabis, and partnering with Civilized just resonated. Together we can deliver top-quality content directly into dispensaries across the United States, while providing much needed education to an emerging consumer base.”
Civilized TV is launching a full slate of programming, including the series’ “Ask a Budtender” and “First High,” along with new shows as a part of the network’s summer lineup.