SANTA BARBARA, Calif. — Today, Canndescent launched its third brand, Baker’s Cannabis Co. Created to deliver low cost, high quality products that appreciate a consumer’s cannabis routine, the company accelerated the brand launch by 90-days, recognizing that consumers need economic relief in this time of crisis. Scrapping the marketing campaign originally slated for Q320, Baker’s will instead redirect a portion of its marketing budget to purchase hand sanitizer for all of its participating stores.
Canndescent conceived Baker’s Cannabis Co. as the super affordable and supportive friend of consumers and dispensaries alike. Consistent with friendship, Baker’s expedited its launch to provide dispensaries a critical new asset to help retain consumers who might otherwise have switched to the black market in a time of economic hardship.
“Forgoing the marketing campaign and immediately serving consumers with highly affordable, legal cannabis is our top priority,” said Sam Arellano, Chief Marketing Officer of Canndescent. “Friends show up when times are tough — with incomes dropping, jobs disappearing, cannabis taxes rising and COVID-19 spreading throughout our communities, Baker’s encourages consumers to remain in the legal market, holding the line against the black market for dispensaries.”
For its initial launch, Baker’s will feature a 1-gram pre-roll competitively priced at a $6 MSRP and a ½ oz pre-ground pouch, complete with 40 rolling papers and crutches, targeting $55 at retail. Baker’s begins shipping to dispensaries across the state of California on April 10, 2020.
Baker’s Cannabis Co. marks the third addition to Canndescent’s brand family and reflects the company’s strategy to expand vertically and horizontally on shelf. With Canndescent, goodbrands and Baker’s Cannabis Co., the company spans the top, mid and value shelves respectively and offers three distinct brand personalities.
About Baker’s Cannabis Co.
Baker’s is your super affordable cannabis friend (the one that grows 15,000 pounds a year). We help you sleep when you can’t, lighten things up when you’re stressed and we like to party and game. We can hit the beach together, watch some Netflix, and we promise to always appreciate your cannabis routine by keeping prices low, quality high and ingredients honest. To learn more about Baker’s Cannabis Co, visit www.bakerscannabis.com and @bakerscannabis. We’re Baker’s, Let’s make friends!
About Canndescent
Canndescent empowers adults to turn down the noise, unlock the moment and transform their lives with ultra-premium cannabis products. In 2015, Canndescent redefined cannabis, becoming the first cultivator in the world to abandon traditional strain names and pioneer effects-based cannabis by introducing user-friendly categories like Calm, Cruise, Create, Connect and Charge. Since 2017, Canndescent has been California’s #1-selling, luxury flower brand; in 2019, Canndescent, with its other brands, became the #1-selling branded flower company in the California market. Consumers can purchase Canndescent products in California and Nevada and can learn more about the company at www.canndescent.com.
