Strategic partnerships with Point of Sale companies, and personalized health platform Herba, Inc., lead to rapid growth for the Colorado-based start-up.
Boulder, Colorado — Firesale is a cannabis deal platform that connects consumers to great offers at dispensaries. With Firesale, consumers can search for cannabis products by location, strain, potency and price — reserve the product and pick it up. For dispensaries, Firesale is a powerful tool to connect with new and existing customers, leverage up-sell opportunities, and move perishable inventory.
“Integrating with POS systems, ensures that dispensaries are moving inventory more strategically. Our integration technology recognizes which products need to move and then seamlessly presents those items to consumers looking for great deals on Firesale,” said CEO Damien Payne.
After completing Canopy Boulder’s Spring 2017 business accelerator program, Firesale hit the ground running and showed impressive traction with consumers and dispensaries alike. The company recently expanded from Boulder to Denver with plans to launch in Sacramento, Seattle and the Bay Area early next year. Payne mentions that while their traction was impressive, “We’re encouraged by the partnerships and LOI’s with Point of Sale technology partner. These integrations will immediately increase consumer and dispensary partnerships by 1000% or more.”
Firesale also forged a Joint Venture partnership with Sacramento, CA based Herba Inc., a personalized organic medicine and virtual alternative health platform, set to launch in the Spring of 2018.
“Herba is the smartest, personalized way for cannabis curious people to learn, discover and better solve for their chronic pain or wellness goals, especially when pharma is not their best alternative. Herba connects people to the cleanest organic products as well,” said co-founder and CEO Tracy Saville. “With Herba’s personalized online learning and real-world shopping experiences with retailers who fit them, customers enjoy discreet and customized tools to meet their biology, achieve their specific pain management goals, and align product recommendations to their wellness objectives, according to their personal values and tastes.”
The Firesale and Herba collaboration gives the market a more holistic consumer experience. “Herba helps the consumer understand their needs and preferences and Firesale connects them to where those products are,” said Payne. “We want a consumer to have a full-circle experience in not just recognizing what products work best for them, but where and how to find them at a great price.” Payne continues, “This partnership also gives investors and strategic partners a two-headed monster in the market, Tracy and her team are actively looking for ways to help Firesale grow, as we are doing for Herba. We look forward to experiencing big-time growth, together!”
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