Cannabis Consumer Policy Council Launches First-of-Its-Kind GOTV Campaign

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Logo: Cannabis Consumer Policy Council

SACRAMENTO, Calif. – The Cannabis Consumer Policy Council, a cannabis industry watchdog group, is proud to announce the launch of its ​Spark the Vote Campaign (STV). Spark the Vote is ​a nationwide voter registration and mobilization drive intended to leverage public-facing retail networks to promote the Get Out the Vote effort through in-store and online customer engagement. Currently there are teams active in AZ, IL, NY, NV, MA, and MI, with more to be announced soon.

“​As the movement to end cannabis prohibition continues to sweep across our nation, it is imperative that stakeholders get involved in the political process, on every level of government, to make their voices heard,” ​said Nate Bradley, Executive Director for the Cannabis Consumer Policy Council. “Adult ​cannabis consumers are represented in every age, race, gender, political and economic demographic in this country and we intend to reach them all with this campaign.”

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STV is partnering with cannabis retailers and other storefronts across the country to launch contactless, touchless, COVID-safe voter registration stations in order to expand access to reliable voter information. ​“We are excited to host the first Spark the Vote ‘Registration Station’ to encourage our customers to get involved in the electoral process – especially at the local level,” said Kimberly Cargille, Executive Director for Sacramento-based dispensary, A Therapeutic Alternative. Continued Cargille, “These socially-distanced stations will help get thousands of cannabis consumers safely registered, and mobilized in a way that will legitimize cannabis as a long-overdue mainstream policy issue.”

In addition, STV will host non-partisan virtual events to educate ​consumers on cannabis policy issues, improving civil rights, and advancing social justice​. ​Spark The Vote is building a grassroots movement to create real change through the political process long after November 3rd. “The citizen initiative process has been one of the most successful vehicles driving the modern cannabis reform movement. While these achievements have come on a local and state level, the industry is finally in a place to mobilize customers on a national scale. This community has shown its potential to be a powerful political force that can be effective long after the 2020 election,” said Campaign Director Jimmy Fremgen.

The growing list of NGO partners include, The Cannabis Equity Alliance, the Cannabis Voter Project, Teamsters, Turnout Nation and Americans for Safe Access, among others.

Please visit the ​Spark The Vote website ​to learn more about the campaign and how to get involved.


About Cannabis Consumer Policy Council
The Cannabis Consumer Policy Council (CCPC) is a coalition of cannabis advocates, veterans, athletes, labor leaders, business, and public policy experts dedicated to empowering and protecting all cannabis consumers from discriminatory laws and policies. We strive to represent cannabis consumers through effective advocacy to enact positive social change and to ensure equality, access, and education at the local, statewide, and national levels.

About Spark the Vote
This election, cannabis consumers are needed more than ever to participate in local, statewide, and national campaigns. Spark The Vote is a voter registration and mobilization drive intended to leverage public-facing retail networks and social media marketing as a tool to promote electoral participation through in-store and online customer engagement.

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