ARIZONA – 22Red, a Los Angeles based cannabis company with a footprint in Arizona and Nevada, announced today its partnership with Sonoran Roots, one of Arizona’s premiere cannabis cultivators. 22Red’s partnership with Sonoran Roots will officially commence September 2020.
Having established a reputation for its high-quality cannabis flower and pre-rolls throughout California and Nevada, 22Red sought out an Arizona cultivator that would carry on its legacy of exceptional, indoor-grown cannabis. While many other cultivators seek mass production, sometimes compromising the product’s quality, Sonoran Roots has built its reputation on craft cannabis, building relationships with the right retail and distribution partners.
Founder of 22Red, Shavo Odadjian, plays an integral part in the company’s curation process. Unlike other mainstream cannabis companies, whose founders and executives take a hands-off approach to strain selection, Odadjian is involved in every stage of the selection process to ensure each product’s quality and consistency. Working with Sonoran Roots allows Odadjian to continue this essential process in Arizona.
“Quality, consistency, and integrity are 3 core values which drive our operations,” said Michael O’Brien, CEO of Sonoran Roots. “THC content is not the only characteristic of cannabis that should matter to patients. We want to educate patients about the full spectrum of benefits cannabis can provide, and why potency is not the only trait to seek out. Early on in our relationship with 22Red, we knew patient education and quality were top priorities for their company, and are a few of the many reasons we feel confident embarking on this partnership.”
Like Sonoran Roots, 22Red prides itself on its patient-first philosophy, keeping patient education at the forefront of its mission. In addition to their shared values, Sonoran Roots’ newly built, 32,000 square foot grow facility played a significant role in 22Red’s decision to work with the cultivator. Recognizing Sonoran’s commitment to patients’ needs coupled with its unparalleled, sophisticated cultivation methods, 22Red felt confident Sonoran Roots was well-equipped to carry on its reputation of providing Arizona patients with top tier cannabis.
“We were blown away by Sonoran Roots’ custom-built, state of the art facility,” said Odadjian. “They are on a perpetual harvest cycle which allows them to grow 1 to 4 strains in each of their 12 grow rooms to maximize quality and yield. It’s very important to me that I can not only be involved in the grow process in a concise, harmonious manner, but also trust that the cultivator can meet the level of quality 22Red demands. We are so excited to work with Sonoran Roots and are confident this partnership will only strengthen 22Red’s presence in the Arizona medical cannabis market.”
22Red eighth jars of cannabis flower and pre-rolls are available throughout Arizona cannabis dispensaries. If you would like to speak with a company principal, request hi-res images or samples, please contact Marylyn Simpson at Marylyn@kipmorrison.com. For more information, please visit 22Red.com, Instagram @sonoranrootscannabis or Facebook at www.facebook.com/sonoranrootscannabis.
Born in LA, 22Red is leading a cannabis revolution. Committed to quality and ingenuity, 22Red was conceived under the notion that cannabis is more than a plant, but a means to honor the creative minds inside of us. 22Red is the culmination of founder Shavo Odadjian’s pursuit of quality. Marrying music, fashion, cannabis, and wellness in one space, Odadjian is ushering in a new era of lifestyle branding. Delving beyond the surface of celebrity, 22Red dedicates itself to instilling a sense of creativity and passion in everyone they touch.
About Sonoran Roots
Sonoran Roots was founded in 2020 by Arizona cannabis industry veterans with over 40 years of combined experience. Operating from its brand new, state of the art facility, Sonoran Roots cultivates the highest caliber premium cannabis flower in AZ, thoughtfully combining small batch quality and consistency with a larger scale production capability to satisfy AZ’s ever-expanding need for truly top-shelf products. With a consistently expanding lineup of classic, rare, and exotic strains, paired with unique in-house genetics, Sonoran Roots is certain to have products to satisfy even the most discerning cannabis connoisseur.