DENVER — Shawna Seldon McGregor announced today the formation of Maverick Public Relations, a Denver-based communications consultancy that specializes in biotech, health & wellness, agribusiness, sustainable technologies, renewable energy, associations, media and cannabis industries.
“In the ever-evolving worlds of journalism, content creation and marketing, Shawna is an innovative, valued and trusted communications professional,” said Nancy Whiteman, Founder & CEO, Wana Brands. “Her integrity when working with journalists, ability to educate through storytelling techniques, as well as being a highly-respected source for sources, has made her a valuable partner of the Wana team since Day 1.”
As founder of Maverick Public Relations, McGregor provides big agency expertise with the hands-on client service of a seasoned communications expert. Media relations, media training, thought leadership development, content creation and response strategies are among the services she offers.
“Our work at Maverick Public Relations is based on a passion for the role journalism has in a globally-connected world that functions on a 24-hour news cycle,” McGregor said. “It has been an honor to work in some of the most compelling and dynamic startup sectors, including renewable energy, sustainable technologies, agri-business and organic, dot com and media.”
Maverick Public Relations has already been listed among the most effective cannabis PR firms of 2019, according to Green Market Report. McGregor has been named a top PR pro by MG magazine (June 2017), Civilized (January 2018) and Cannabis Industry Journal (December 2017). In 2016, she accepted the Cannabist Award for best agency for work in the cannabis industry. In 2003, Shawna was named to PR News’ list of “15 To Watch.” McGregor has a certificate in Reputation Management from the Public Relations Society of America.
“Shawna searches tirelessly for opportunities that will allow her clients to share knowledge and service through appropriate media channels. She is a serious and measured communications professional, and her experience and knowledge of the media landscape has provided me with unique opportunities to educate the public on the facts around CBD,” said Dr. Murdoc Khaleghi, Senior Medical Advisor, Elevate CBD.
“Shawna’s expertise in public affairs has helped Resource Innovation Institute amplify its message and reach its target audiences. She works strategically to leverage every opportunity with a toolkit of tactics perfectly honed for our needs,” said Derek Smith, Executive Director, Resource Innovation Institute.
Before establishing her own consultancy, McGregor spend nearly two decades at The Rosen Group, where she served as Senior Vice President. After joining the New York City-based firm in 1999, she established TRG’s Denver office in 2012 and became known as one of the first public relations professionals working in the legal cannabis industry. She began her career at Porter Novelli’s pharmaceutical practice in New York City.
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About Maverick Public Relations
Maverick Public Relations is a boutique communications consultancy focused on providing big agency experience with outstanding client service. Offerings include public relations, media training, investor relations, content development, thought leadership development, speaking engagements, response strategy/crisis management and event support. Continue the conversation on LinkedIn and Facebook.