Heavy Grass is all about amplifying experiences. And that’s exactly what the rock & roll inspired cannabis lifestyle brand did at its Heavy Showcase House Party last Friday, an idyllic summer night, at a private residence in the Hollywood Hills.
The event celebrated the debut of three new flavors from the Heavy Grass Extracts vape line, Tropical Thunderfuck (Sativa), Blueberry Jack (Hybrid) and Double Bubba (Indica) and featured the debut of the “Getting Heavy” podcast with Dan Jacobs from Atreyu and Clay Busch from Heavy Grass, plus influencers from the worlds of cannabis and music.
Guests included cannabis business owners, purchasing managers and tastemakers, as well as music industry execs and artists. The mix mirrored the intersection of cannabis and rock culture, where Heavy Grass thrives.
Next up for the brand is an expansion of the product line through the holiday season and into 2019, plus a slew of activations at events like Lounder Than Life, Sublime’s 30th Anniversary Celebration, New West Summit, AfterShock, and more.
Quote of the night: “Heavy Grass, Heavy Music, Hollywood Hills. Amplify your life is a fitting tagline for this brand.” – Drake Sutton-Shearer, CEO – PRØHBTD Media
(Photos by Kevin G.)