At Hall of Flowers, Brands Were in Full Bloom

Hall of Flowers

Forget the bells and whistles. Retail brands, even those accustomed to building elaborate booths, each had an identical, wood-paneled space to dress up and display their wares at the Hall of Flowers show in Santa Rosa, Calif. So they got creative, from the surf-inspired dioramas at Humboldt Farms to the literal dreamer (catching some z’s) at Zzz Natural. How do we get that job?