Volunteers gathered December 22 at the Hollywood Hills mansion of Advanced Nutrients founder Michael “BigMike” Straumietis for the first-annual Holiday Heroes philanthropic effort in Los Angeles. The volunteers arrived at 8 a.m. to fill 1,600 backpacks with goods such as socks, non-perishable food items, and dental floss, after which teams headed to their assigned areas to hand out the backpacks.
Holiday Heroes was founded in Bulgaria in 2012, with charity campaigns taking place each year at Christmas and Easter. One thousand families were fed during the first campaign. During Christmas 2016, 30,000 needy Bulgarians were fed. “My long-term hope for Holiday Heroes in the [United] States is that every major city that has a homeless population that needs help, we’re there,” said BigMike.
Check out images from the event below: