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How to Find Your Real Cost of Cannabis Cultivation
Cannabis cultivators often celebrate yield, but volume alone doesn’t guarantee profitability. Many grows unknowingly scale losses because key expenses — overhead, indirect labor, and material consumption — aren’t accurately tracked. When cost visibility is missing, even high-performing strains can drain margins. In today’s tight market, operators need precise cost intelligence, not guesses. Knowing the real cost per gram helps cultivators eliminate waste, refine their product mix, and build a more resilient, profitable operation.
Why Customer Lifetime Value Should Drive Cannabis Marketing
Acquisition addiction is eating into cannabis margins. Brands spend heavily to win first-time buyers, only to start over again next month. By centering customer lifetime value (CLV), marketers can shift from one-and-done transactions to profitable, long-term relationships. Here's how to use CLV segments, first-party data, and compliant programmatic media to increase purchase frequency, lower effective CAC, and turn your best customers into loyal advocates.
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