Business

Now is the time for cannabis brands to prioritize and engage millennials with long-term, luxury aspirations in mind. The consumer group born between 1981...

Casual consumers typically don’t think about potency inflation. When a person legally buys a consumable product at a store, they trust the information printed...

While it is often said history is an excellent teacher, can the history of established markets help protect cultivators’ businesses in emerging markets? As...

“I’d like to tell you just where I’m from, In the hills where the trees grow wild with weed fields.” —“Dr. Greenthumb” lyrics, Cypress Hill Long before...

Newly opened WYLLOW can lay claim to being one of the most visually striking dispensaries in Los Angeles, a city home to no shortage...

The cannabis plant is an expression of feminine energy in its purest form. The industry remains male-dominated, much like other agricultural sectors, with only...

Despite the post-pandemic decline in sales, the cannabis industry is still projected to reach north of $30 billion by the end of 2022 while...

Early in the pandemic, Lincoln Barnett III began dabbling in cryptocurrency and got some exposure to early-stage non-fungible tokens (NFTs). “I went down the...

Cannabis companies work incredibly hard to cultivate their own particular branding, voice, and culture around their products. Communicating their brand effectively and authentically has...

Both solvent-based and solventless extraction methods have their defenders and detractors. For now, methods that use hydrocarbons like butane, propane, and ethanol are the...