The Power and Potential of Third-Party Marketplaces
Third-party marketplaces with millions invested in educational content and search engine optimization (SEO) are often the first touchpoints for cannabis consumers. When shopping online...
2023 Cannabis Convention and Expo Schedule
Cannabis expos, conventions, trade shows, and conferences are the easiest way to connect with the industry’s biggest players, and 2023 boasts a lineup you...
Examining Holiday Cannabis Sales in the U.S. And Canada
As the temperature chilled and lights went up in yards and streets across the U.S. and Canada, cannabis sales held still or improved in...
Cannabis Investment Reset Time
The last wave of cannabis investment—what I call Cannabis Investment 4.0—that kicked off in 2020 largely has been a failure for businesses and creditors...
Industry Players Make Lobbying Lucrative
If the cannabis industry ever is going to level the playing field with other industries, it’s going to need a whole lot of help...
How to Avoid Scaring Off Investors
Every industry—and every company—needs visionaries. These are the leaders with the big ideas who possess a driving passion for the business and generate excitement....
4 Ways To Beat a Saturated Market
Anyone with a cannabis brand is well aware of how crowded the market has become. Despite continued growth, there are too many brands doing...
What’s in a Name? The Promise and Peril of Celebrity Partnerships
Caroline Yeh was at Hall of Flowers in Santa Rosa the day after her brand, TSUMo Snacks, announced a product collaboration with rapper Snoop...
Why We Need a Cannabinoid Expert at the FDA
CBD and other cannabinoids have taken the market by storm. Nevertheless, many consumers do not understand these products’ role in the complicated fight for...
5 Cannabis Industry Predictions for 2023
The new year is upon us. The beginning of January always brings a sense of reflection, curiosity, and for many, hopeful anticipation about what’s...
