Hall of Flowers Trade Show Takes Root

Second annual show offers expanded facilities and more exhibitors.

Hall of Flowers 2019 mg magazine
Hall of Flowers 2019 mg magazine

Set to take place at Sonoma County Fairgrounds in Santa Rosa, California, from April 30 to May 1, 2019, the second annual Hall of Flowers brings together cannabis brands, retailers, and professionals for a two-day, industry-only event.

Launched in 2018 by fashion and music trade show veterans Dani Diamantstein and Aaron Levant, and in conjunction with licensing, branding, and marketing agency Green Street, Hall of Flowers has been praised by Forbes as welcoming a “hearty mix of artists and intellectuals, creatives and corporate types.” This year’s show promises more of the same.

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Kaitlyn Nagy from Hall of Flower’s press relations and marketing department said in a recent press release, the show has expanded to “over 100,000 square feet,” with “more than 200 brands and distributors, a list of high-profile product launches, and five panels stacked with prolific speakers including Gary Vaynerchuk and Chelsea Handler.”

Building on the popularity of last year’s speaker series—attendees may remember Vaynerchuk’s widely-praised keynote kickoff—the 2019 show offers a selection of panels centered around branding. Sessions will include presenters Berner and Bobby Hundreds in “Flagship: Creating A Retail Experience and Lifestyle Brand” hosted by Jon Buscemi; Chelsea Handler in “Secret Smoker: Hollywood’s Relationship with Cannabis” hosted by Dr. Dina; Frank Falcinelli and Frank Castronovo of The Franks in “Yes Chef: The Importance of Branding in Food and Beverage” hosted by Gary Vaynerchuk; and Sahar Ayinehsazian, Cassia Furman, and Tom Zuber in “Creating a Brand Without Cultivation: White Labeling Laws in 2019” hosted by Green Street’s Josh Shelton.

Additional attractions to include artwork by Chicago-based artist Cody Hudson, outdoor experiences from PAX, Ghost Vapes, and Puffco, an official Hall of Flowers after-party in downtown Santa Rosa, and a Wednesday evening sunset barbecue.

Tickets and registration are available on the event website HallOfFlowers.com.