Cannabis Industry News

Employee Stock Ownership Plans (ESOPs) are changing the way cannabis companies think about equity. By turning workers into owners, ESOPs improve retention, create generational wealth, and align business growth with social justice goals.

Too many cannabis brands chase prestige coverage that doesn’t reach the people who matter. Effective PR isn’t about hype. It’s about aligning strategy with business goals and telling stories that build lasting credibility. The trouble starts when brands treat any coverage, anywhere, as a win. A story in a publication your audience will never see is not ... Read More »

In cannabis, culture isn't fluff; it’s a business advantage. Here’s why employer branding matters more than ever in attracting and retaining top talent.

The House Appropriations Committee voted September 10 on provisions that could upend federal cannabis policy. Tucked into the fiscal year 2026 Commerce-Justice-Science bill are riders that block the DEA from completing its rescheduling review and weaken long-standing protections for state medical programs.

Search has replaced location as the driving force behind dispensary traffic. With insights from consumer surveys and Google’s leaked algorithm docs, here’s how cannabis retailers can optimize visibility, attract locals and tourists, and future-proof their marketing strategies.

Netflix’s Baking Impossible winners Rodolfo Goncalves and Sara Schonour turned playful food experiments into SpacePoppers!, an award-winning cannabis popcorn brand.

Automation has become the biggest competitive differentiator in cannabis, and it’s no longer optional. In fact, automation is essential for survival, scalability, and maintaining...

Smart vape devices are redefining cannabis tech with cleaner design, intuitive features, and elegant styling — creating a more sophisticated and user-focused vaping experience for today’s discerning consumer.

As prices drop and competition intensifies, some cannabis companies are resisting the race to the bottom, choosing craftsmanship, clean sourcing, and quality control as their path to loyalty and long-term success.

Nano-emulsification is transforming cannabis edibles with faster onset, greater bioavailability, and more consistent effects — ushering in a new standard for cannabinoid delivery across beverages, gummies, tinctures, and topicals.