- Let them ask lots of questions. “Also, ask them lots of questions,” said Shannon Ayers, head budtender at Parlour Cannabis Shoppe in Portland, Oregon.
- Be patient. You may have to give an impromptu cannabis lesson for twenty to thirty minutes.
- Repeat yourself as many times as needed. “Make sure you have the time to see the transaction through to the end,” said Ayers.
- Ask for feedback. “Be prepared to listen to that feedback,” said Ayers.
- Let them handle and touch the products. “Start with topicals,” Ayers suggested
- Help them understand ingredients. “Start them with microdosed edibles,” said Ayers.
- Talk down to them. Remember: They are trying to improve their health and probably are nervous.
- Use slang terms. “Seniors must be met at the point they are coming from,” said Ayers.
- Come at them with too many acronyms and terms. Cannabis can be intimidating, so use simple and direct language.
- Rush them. “As seniors return to holistic and natural medicine, they will have many questions and need to feel comfortable,” said Ayers.
- Over-promise results.
- Understate the possible effects of products. This is especially true with edibles.
DID YOU KNOW?
From 2006 to 2013, cannabis consumption by seniors increased by 250%