Merchandising With Sasha Kadey of Green Lane

Screen Shot 2017 04 25 at 2.01.28 PM
Screen Shot 2017 04 25 at 2.01.28 PM

Chief Marketing Officer of Greenlane, Sasha Kadey, shares a few quick pieces of advice for merchandising in the cannabis space.

How can Greenlane help dispensaries sell more merch and accessories?
Greenlane Dispensary Services developed programs to help dispensaries manage and optimize their accessory sales, because we do most of the work for them. We leverage thirteen years of expertise in the sale of these products, to help them pick the right merchandising mix that will sell well for their clientele without distracting their budtenders. We also help dispensaries decide how to best merchandise that inventory.

“The biggest mistakes dispensaries make when it comes to merch are product placement in the store, not keeping up with trends, no marketing materials displayed, and budtenders with minimal knowledge of ancillary products.” —Sasha Kadey, Greenlane

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DaVinci IQ

What Brands are Hot?
Wax pens like Dr. Dabber Boost and Aurora, Grenco Science G Slim for solid concentrates; herbal vaporizers like the Grenco Science G Pen Elite, Firefly 2, DaVinci IQ, Storz & Bickel Volcano, Crafty, and Mighty. The Marley Natural American Black Walnut Glass Collection, too.

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What are some of the common mistakes shops make with stocking?
Product placement in the store, not keeping up with trends, no marketing materials displayed, and budtenders with minimal knowledge of ancillary products.

Did You Know?

Greenlane distributes to almost 1,000 dispensaries in Arizona, California, Colorado, Florida, Illinois, Massachusetts, Maryland, Maine, Michigan, Montana, New Hampshire, New Jersey, New Mexico, Nevada, Oregon, Puerto Rico, Rhode Island, Vermont, Washington State, and several Canadian provinces.


GreenLane

 

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