Cannabis company Lowell Farms has introduced a full ounce “flight” of cannabis, with eight sample strains from their network of farms, located in California. Each selection comes sealed in an airtight jar, and the collection is contained in handcrafted wood box, branded with the Lowell Herb Co. logo.
The set retails for $300. Patients can order the limited edition gift box through participating dispensaries. Lowell Farms products are available in 250 dispensaries throughout California; locations can be searched through the company website. The company has also partnered with cannabis delivery service Eaze, for deliveries to qualified California residents.
Lowell Farms is also known for seasonal promotions in April, at the annual Coachella Music and Arts Festival. In 2017, they also introduced their Valentine’s Day bouquet, which came wrapped with an ounce of long-stemmed cannabis spikes, Queen Anne’s lace, and eucalyptus for $400.
With full legalization less than three weeks away in California, seasonal promotions, products, and unique cannabis culture event opportunities, like 4/20 festivals, will undoubtedly lead to myriad marketing ideas and concepts from vendors, in an effort to attract consumer recognition in the new market.