Jay Griffin of Dank Colorado Talks Merch

Dank Colorado cc
Dank Colorado cc

How many merch and accessory items does Dank carry?
We offer more than forty items of branded merchandise, including shirts, tanks, hoodies, hats, ashtrays, lighters, grinders, pipes, beanies, tights, mugs, jars, glasses, stickers, key chains, hat pins, and vape-batteries.

“At the door, we ask Stoner Trivia questions of every brand-new customer. Winners receive a coupon for apparel and gear.” —Jay Griffin, Dank Colorado

What percentage of overall sales do merch and accessories compose?
About 10 percent of gross revenue. We primarily use our gear as promotional items. At the door, we ask Stoner Trivia questions of every brand-new customer. Winners receive a coupon for apparel and gear.

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What is your process for stocking the shop?
We like to look to the season for guidance on apparel. Tank tops for summer; hoodies in the winter.

 


Dank logoDank Colorado
3835 Elm Street
Suite C
Denver, CO, 80207
303-394-3265


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