Natalie Nicosia, aka Ganjapreneur Gal, is social media manager for CannaCraft, where she runs the Instagram accounts for absoluteXtracts, Care By Design, and Satori. She also frequently updates her own site (GanjapreneurGal.com) and Instagram feed.
How has cannabis changed your life?
When I was 19, after about a year-and-a-half of being sick and nauseated and not wanting to get out of bed, I was diagnosed with a rare liver condition. The physician I was with in Phoenix at the time said, “I’m not supposed to say anything like this, but I think your best bet at this point is going to be medical marijuana.” So, I got my card. And it really worked. I started hiking every morning. And I got very active and just felt so good. And it was such a complete polar opposite. My family even says, “It’s the one thing that saved you.”
“A lot of people get too homed in on ‘Let’s sell, sell, sell!’ No, no, no. That’s not what [social media] is for.”-Ganjapreneur Gal
How are your edibles shots so picture-perfect?
I was always the family photographer, and I took excessive amounts of photos. I like to document everything. I like collecting all those memories. When I got this position [at CannaCraft], we only had one photographer on staff. We needed a lot more content; we have three brands. So, I had my dad send out his professional camera. I had taken a few family photos with it before, but never product photography. And I just started getting very involved and loved it, completely loved it. It’s such an art to me.
How can brands increase their engagement?
Focus on who you’re talking to. It’s your community. You want to interact with them. Don’t get too caught up on what’s going to look the best. Just have fun with it. This outlet is to entertain, to make our audience have fun with us. If you make it an experience, I think that’s what people will come back for and they’ll want more of.