Madison Ortiz, known on social media as @HappyTokes, has almost 75,000 followers on Instagram (where her bio proudly states “Under the Influence; Over the Stereotype”) and is community manager for CannaSmack.
Describe the community you’ve built on Instagram.
@HappyTokesTribe is technically anyone who supports me and one another but also is a curated community in which all loving souls are welcome. Though differing viewpoints are encouraged if they’re expressed respectfully for the sake of discussion and insight, I quickly decline troll-like or hateful interactions by blocking those accounts. I’m proud to have created a safe place on social media where people are comfortable sharing personal details.
What will people find in your community?
Acceptance, support, authentic comments, physical snail-mail (“HappyMail”) sent to spark joy in another’s life, livestreams that remind us in-person interactions are possible, road trips across the country to see each other in person, and a community that rallies to support those who are brave enough to publicly share their struggles.
With what types of brands do you prefer to work?
I admire brands that are conscious about sourcing, production, practices, and making the world a better place.Through my travels, I have met the people behind the majority of brands I promote. I support them because I’ve learned their stories, believe in their products, and feel a bond to their spirits. It is incredibly exciting for me to watch everyone around me grow and succeed.
537: Songs on the @HappyTokes playlist on Spotify
20k #HappyTokesTribe posts on Instagram
4,855: Number of LIKES on her most-liked Instagram post so far in 2019.