Madison Ortiz, known on social media as @HappyTokes, has almost 75,000 followers on Instagram (where her bio proudly states “Under the Influence; Over the Stereotype”) and is community manager for CannaSmack.
Describe the community you’ve built on Instagram.
@HappyTokesTribe is technically anyone who supports me and one another but also is a curated community in which all loving souls are welcome. Though differing viewpoints are encouraged if they’re expressed respectfully for the sake of discussion and insight, I quickly decline troll-like or hateful interactions by blocking those accounts. I’m proud to have created a safe place on social media where people are comfortable sharing personal details.
What will people find in your community?
Acceptance, support, authentic comments, physical snail-mail (“HappyMail”) sent to spark joy in another’s life, livestreams that remind us in-person interactions are possible, road trips across the country to see each other in person, and a community that rallies to support those who are brave enough to publicly share their struggles.
With what types of brands do you prefer to work?
I admire brands that are conscious about sourcing, production, practices, and making the world a better place.Through my travels, I have met the people behind the majority of brands I promote. I support them because I’ve learned their stories, believe in their products, and feel a bond to their spirits. It is incredibly exciting for me to watch everyone around me grow and succeed.
537: Songs on the @HappyTokes playlist on Spotify
20k #HappyTokesTribe posts on Instagram
4,855: Number of LIKES on her most-liked Instagram post so far in 2019.
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Pssst… ðŸ‘ Marly @tweedledoob just shared a new YouTube video with a 13 min un-cut sesh we had at @werkoutfestival. ðŸ˜™ðŸ’¨ . . ðŸ˜Ž The video is super chill, â€œfly on the wallâ€ style. ðŸŽ¶ Listen to @coryjwong playing live while @tweedledoob rolls up some @dogmantroop ðŸŒ» & I share some sips off my @puffco peak with a new friend (off camera). ðŸ˜† Skip to 8 min to hear me nerd out about about the endocannabinoid system. . . ðŸ˜„âœï¸ Do you have a â€œcannabis elevator speechâ€, like the one captured in @tweedledoobâ€™s YouTube video? ðŸ‘‚ðŸ» If you talk about cannabis with strangers often, it surely shifts & evolves, but Iâ€™m curious to learn about ways YOU present cannabis information to new friends. ðŸŒˆ Sharing can also help others feel more confident in navigating this type of dialogue with strangers! . . ðŸ¤” Whatâ€™s an â€œelevator speechâ€? In college, I was taught about practicing a 30 second explanation of who you are & how you could benefit a company; brief enough to be told in an elevator. ðŸ§ I applied this general strategy to cannabis dialogue, allowing me to feel prepared to navigate a short but detailed educational explanation. ðŸ’• I genuinely, naturally bust out a variation of one of these â€˜cannabis elevator speechesâ€™ all the time; in any opportunity that feels *authentic* and *SAFE*. âœ… Sesh âœ… Uber driver âœ… Someone elseâ€™s parent âœ… Kindly swerve a flirty advance with a knowledge bomb. ðŸ¤ª Etc. . . ðŸ¤¯ Even with just moments of someoneâ€™s time, you have the power to blow their mind ðŸ’¡ AND charge them with your passion, which will hopefully encourage them to do research & pursue better understanding of whatever you spoke with them about. ðŸ’“ . . ðŸ’œ So grateful to have had such a wonderful companion for this @werkoutfestival adventure. âš¡ï¸ @tweedledoob ! âï¸ Big thanks to the lovely ladies with @ideaison who took such wonderful care of us. ðŸ’