Smithers Pira, a market research firm for the printing, packaging, and paper industries, defined five packaging trends that affect consumer purchasing decisions.
Sustainability: With concerns about global warming and dwindling resources sweeping the world, consumers demand not only environmentally friendly products, but also waste-free, recyclable packaging made from renewable materials. Making sure shoppers know a company’s practices align with their values can increase sales.
Health and wellness: The health-and-wellness market has exploded, and standing out on crowded shelves in the sector can be challenging. It’s imperative manufacturers find succinct, innovative ways to present their bona fides on product labels (while not violating market regulations).
Convenience: Smaller, lighter, and more easily disposed-of packaging is attractive to consumers on the go. Resealable packages and integrated applicators are especially important, according to Smithers Pira’s research.
Authenticity: Health scares and fraudulent or mishandled products have made consumers wary. Provide pertinent details about testing and ingredients right on the package to set their minds at ease.
Price consciousness: Cost has always been and will continue to be a primary consideration when making buying decisions. It turns out packaging can convince consumers a product is a “deal” simply by appearing unabashedly “cheap.”